October 29, 2016

Digital Marketing Strategy - the 7 key components

Digital Marketing Strategy - the 7 key components

As at 2014, the World Bank economic survey showed that there was  71,941 ‎new business start-up in Nigeria which was 30% increase from the previous data collected 10 years before.

With the recent surge by the federal government for youth to become entrepreneurs to reduce unemployment, it is believed that the number of start-ups businesses might have doubled the amount of 2014 even if it just two years interval.

This means that a lot of businesses will be needing the digital world and they will be needing a digital plan/ strategy for their marketing.

One of the best and most rampant strategies foronline marketing is that which is seen on blog.red-website-design.co.uk.

 They shared a 7 key component strategy need by new start-up business in their marketing campaign gotten via Purple house media 

Key Component of Digital Marketing Plan


The 7 key components includes‎;
  1. Website design
  2. A blog
  3. SEO (Search engine optimization)
  4. Paid advertisement
  5. Email marketing 
  6. Social media presence and lastly
  7. Analytics
We are going to try as much as possible to give more details about these keys and why you need them.

Website Design

As Purple house media easily puts it in their infographics; 
" as the face of your company your website design need to be professional, clean and easy for visitors to navigate." 

See your website as your digital store with a clear signal and a great window display of your product.

 If well designed it attracts potential customers as the website will easily ‎communicate what your services are and why they can trust you. 

Craig Reardon from Online Consultants "The E-Team,"
said;
 "in many cases, web users have no other criteria on which to judge the quality of your service than what is presented on your website. So it stands a reason that a poor quality website will suggest a poor quality business behind it." 

So when building your website you have to consider its design, navigation, it user friendliness, speed and mobile adaptation.


Blog: 

A blog is the best option now used by many new business startups to interact directly with their customers offering solutions and customers services easily and conveniently. 

According to ‎ the purple house, 55% of companies that blog get more visitors to their website than those that don't. 

SEO: 

Search Engine Optimisation is a key element of digital marketing around the world. Any business that doesn't take this serious ends up thinking they are on the web why literally they aren't. 

SEO as to do with tactics that will help your business appear on search engines when your product or services are typed on any search engine. 

Google search engine is the most useful search engine in the world and they make use of a complex and constant evolving algorithm to index website and rank them according to their relevance for the product or services they offer.

 For example, if you search on google for top blogs in Nigeria you end up seeing Lindaikejisblog

This is because of the relevance of the information she gets and the amounts of visitors that visit her site per day.

 In other words, potential customers use the search engine to find what they need and for them to visit you depends on how the search engine ranks you. 

Paid Advertisement: ‎

Not every new startup have the money for paid advert but this also is a key component for digital marketing has it acts like a short cut for SEO.

For those who may not be able to key up with the changes in search engine optimization. Paid ads help you appear online very fast. 

Take for example Jumia, Konga, PulseNg and many other great Nigeria businesses you see their ads while scrolling down your Facebook page. 

These people get 5 times clicks chances more than those that just depend on organic click from search engines. 

Email Marketing: 

Email marketing is like your marketing alert system and a reminder that helps keep your business in the minds of your customers so they don't forget.

 With email marketing, you are able to update your customers of new and old products and services that might come in handy for them offline. 

Email market according to Purple House media is "a great way to stay in front of your customers." 

Social Media: 

Social Media cannot be separated from online marketing because that is where potential customers gather.

 It is like a market square where people talk about products, engage with brands and meets key influencers.‎

 Many people make the mistake of using the social media to directly sell their products and services which are not so.

 According to Milan Direct, 

" Social Media is a great tool to build brand awareness, build trust in your brand, engage with your customers and fans, share your companies passion and build loyal communities." 

As your brand becomes popular and gets more trust from social media, your sales increases. So the social media requires your activeness and your social skills.

Analytics

This is the last step for digital marketers. 

Every business wants to know how they are performing in the digital world. 

How many visitors they get per day, how many clicks and impressions. 

Business wants to see the results from their website, blogs, social media, email campaign, paid ads e.t.c. 

Getting hold of this analysis gives them a better idea of how their products and services are doing and what they can do to up their game.

 Google analytics, buffer, blogger and several other apps offer these monitoring/ analytic services.

Conclusion

    With these key components in mind, while building a digital marketing plan, there is assurance that
    ‎you are taking the right step. 

    All you need to do is to be updated about the changes that are taking places within the marketing world as these will give you a step ahead of others.

    If you really enjoyed the article and learned from it pls don't forget to share.




    October 12, 2016

     Digital marketing - 6 benefit for startups businesses

    Digital marketing - 6 benefit for startups businesses

    digital marketing - 6 benefits for startups
    Photo credits: Pixabay.com
    Digital marketing has really shaped the way marketing is to be done.

    Over the past few years,  entrepreneurs have taken the internet by storm providing several alternative solutions through the internet to problems making it easily accessible.

    Some of this services include online stores, services providers, blogs and much more.

     But then using the internet has become more than just starting a business through the internet. It entails a lot of mores as many competitors are now appearing on the web.

    However thanks to various web inventors, the internet has provided a wide horizon and among them is marketing which is a major need for start-up businesses.

    For various startups , the internet makes them be able to customize, distribute and accomplish their marketing goals through  digital marketing.

     According to T. Pinero OOTERO and X. Martinez Rolan.
    Today rather than a subtype of conventional marketing, digital marketing has become a new phenomenon that brings together customisation, and mass distribution to accomplish marketing goals.
    The various internet applications that have emerged, including the various mobile gadgets, has opened up ways in which we think about marketing on the internet.

    Marketing through the internet has pushed boundaries for startups, giving them a more user-friendly, omnipresent, and interactive way to accomplish their marketing strategies and meet up with their goal.


     6 ways digital marketing can benefit Startups.


     Branding

    A brand can be a name, symbol, logo and much more, that distinguish a product or services from others.

    On the internet a brand needs reputation to survive.

    Digital marketing  offers new brands an opportunity to create and build a reputation for their brands, increasing their scope and presence through their constant activities on the net.

    Usability

    The internet offers several platforms that are very simple to use in other to improve their experience and increase their brand presence in a wide scope.

    Some of this platforms include Facebook, Twitter, Instagram and a lot more.

    This platform gives a startup the required audiences they need.

    Interactivity

    The internet offers it, users, particularly start-ups an opportunity to increase customer base and improve their customer services.

    Through online interaction, startups are able to keep a long term relationship with their customers. It offers startups direct conversation opportunity with their customers.

    This could be in the feedback form about their product and services or through their help forum.

    Advertising

     This is one of the most important tools every start-up needs.

    Every business wants a platform where they can spread the news about their product and services to attract customers and the internet provides for this both for free and paid.

    For Nigerians according to Internetworldstats.com, their statistics for 2016 showed that Africa has more than 1 billion active internet users of which Nigeria has a larger share of this.

    Meaning that start-up business in Nigeria has a very big opportunity in advertising their product through the net as it will get to a reasonable amount of users.

    That is for paid ads. But for those who want free ads, you have to work your way up the ladder with good content and SEO marketing skill.

    Video and Images communication:

    Posting of videos and images through social media platform is now the other of the day.

     This is another relevant form of advertisement and when you do it right...bingo for you.

    Creating the right picture along side your post or creating the perfect video for your product is way better than writing a lengthy post.

    Various social media site and apps enable you to use this two tools (videos and images) to send the right messages.

    Measuring Output:

    Compared to other conventional marketing forms, where it wasn't easy to track one's product growth or follow up with customers, Digital marketing introduces several analytic tools, giving start-ups the opportunity to follow up and access their output and customer base.

    With the right plan and strategy, startups can use their internet presence to build a concrete and trustworthy brand as long as they live up to their objectives.