12 October 2016

6 benefit digital marketing offers Startup businesses in Nigeria

6 benefits of the internet to Startups business
Photo credits: Pixabay.com
Over the past few years Nigerian entrepreneurs have taken the internet by storm providing several alternative solution through the internet to problems making it easily accessible and reaching a good number of Nigerians. Some of this services includes online stores, services providers, blogs and many more. But then using the internet has become more than just starting a business through the internet. It entails a lot mores as many competitors are now appearing on the web.

However thanks to various web inventors, the internet has provided a wide horizon and among them is marketing which is a major need for startup businesses. For various startups particularly in Nigeria the internet makes them to be able to customize, distribute and accomplish their marketing goals through what is called digital marketing (DM) or Social Media Marketing (SMM). According to T. Pinero OOTERO and X. Martinez Rolan.
Today rather than a subtype of conventional marketing, digital marketing has become a new phenomenon that brings together customisation, and mass distribution to accomplish marketing goals.
The various internet applications that have emerge, including the various mobile gadgets has opened up ways in which we think about marketing on the internet.

Marketing through the internet has pushed boundaries for startups, giving them a more user friendly, omnipresent, and interactive way to accomplish their marketing strategies and meet up with their goal and Nigeria businesses isn't left out. And guess what is comes in both offline and online package.

So here are six (6) ways by which the digital market can benefit Startups.

1. Branding: A brand can be a name, symbol, logo and much more, that distinguish a product or services from others. On the internet a brand needs reputation to survive thus the digital market or SMM offers new brands an opportunity to create and build a reputation for their brands, increasing their scope and presence through their constant activities on the net.

2. Usability: The internet offers several platforms that are very simple to use in other to improve their experience and increase their brand presence in a wide scope. Some of these platform include, Facebook, Twitter, Instagram and a lot more. These platform gives startup the required audiences they need.

3. Interactivity: The internet offers it users particularly startups an opportunity to increase customer base and improve their customer services. Through online interaction startups are able to keep a long term relationship with their customers. It offer startups direct conversation opportunity with their customers. This could be in feedback form about their product and services or through their help forum.

4. Advertising: This is one of the most important tool every startup needs. Every business wants a platform where they can spread the news about their product and services to attract customers and the internet provides for this both for free and paid. For Nigerians according to Internetworldstats.com, their statistics for 2016 showed that Africa has more than 1 billion active internet users of which Nigeria has a larger share of this. Meaning that startup business in Nigeria has a very big opportunity in advertising their product through the net as it will get to a reasonable amount of users. That is for paid ads. But for those who want free ads, you have to work your way up the ladder with good content and SEO marketing skill.

5. Video and Images communication: posting of videos and images through social media platform is now the other of the day. This is another relevant form of advertisement and when you do it right...bingo for you. Creating the right picture along side your post or creating the perfect video for your product is way better than writing a lengthy post. Various social media site and apps enable you to use this two tools (videos and images) to send the right messages.

6. Measuring Output: Compared to other conventional marketing form, where it wasn't easy to track ones product growth or  follow up with customers, the social media and several other internet analytic apps give startups the opportunity to follow up and access their output and customer base.

With the right plan and strategy, startups can use their internet presence to build a contrete and trustworthy brand as long as they live up to their objectives.

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