November 29, 2016

Optimisation Trends to watchout for in 2017

Optimisation Trends to watchout for in 2017

Hello readers!

We are left with a few days to call 2016 a year, to be precise we have less than 33 days and inbound marketing has taking its foot hold on marketing experience with a lot of focus on search engine optimization (SEO). The question on every one lips will be how has our website performed this year when it comes to the use of SEO? What are the changes we should be expecting in 2017 in regards to optimization? What trends will be the leading factors for website ranking by search engines.

In this article we will look at 6 very sure trends that will take 2017 by storm and why marketers should take them more serious.

1. Mobile Friendliness: This year Google announced that one of their top priority for ranking websites will be their adaptation to mobile screen, thus meaning that any site that isn’t optimized to fit mobile phones, tablets, playbook and any other mobile devices will be ranked less by Google and Bing. Stats put it that most internet user accesses the internet using mobile devices. In other words, those website that doesn’t have mobile responsiveness are losing lots of customers. Website responsiveness to mobile device has been a trend for SEOs this year and will take its place as one of the top decision makers for SERPs ranking next year. So if your website is not yet optimized for mobile devices yet, I suggest you call your website programmer and designer to get it fixed before the year runs out.

2. Content (relevancy, uniqueness and quality) Over Keywords: Keyword research and how to use them has been a major topic this year by SEO sites as well as content marketing but I presume that latter will be a major focus for search engines in 2017. Google to be precise might focus more on content relevancy, uniqueness and quality. It is expected that Google will also be looking out for site that solves searchers answers in one click. However while some of my fellow SEO bloggers believe that Google might prefer short and brief content over lengthy one, I still believe that lengthy contents will still be part of their ranking factors. The main point is Google algorithms will focus on finding unique, relevant and quality content over keywords in 2017.

3. More Focus on AMP: The acronym AMP refers to ‘Accelerated Mobile Pages’ a new Google initiative to help increase page loading on mobile devices. Google launched this back in February 2016 to help assist slow loading devices to pick up speed while loading a page as well as saving data. Throughout this year AMP has been under experimentation and it is expected that by next year Google will make it a major factor in the ranking of website when it comes to mobile adaptation and speed. AMP allows you to craft content which is optimized with a special HTML for mobile devices and posts it thus eliminating the lengthy time it takes a page to load on mobile phones and tablet. You need to take this one very serious because it Google’s own initiative and it is the most used search engine, so play by their rules.

4. Location: Location will be another trend that might dominate search engines and here is why. The world is a big place and many people are not prepared to travel too far just to get the product or services they want, they would prefer something close by. Now for small SMEs it will be an added advantage to reduce your search radius so as to give you an edge in SERPs. Imagine someone in Lagos searching for let’s say a ‘Chinese restaurant’ and the first result that appears on his screen is the one located in Abuja such person will be forced to limit his search to Lagos. With this limit in search radius only those Chinese restaurants in Lagos will appear on the search engine. To solve this issue you need to optimize your website by adding location to it so people can easily find you. Google also understand the importance that is why their search algorithm produces result first base on the location the query is coming from before suggesting others that are located around that location. The auto suggests feature also assist and makes location based searches easy.

5. Visuals: The use of visuals, which is pictures and videos, has come to stay and will be more rampant in 2017. Those who use videos and pictures for their digital marketing campaigns get more clicks and customers than those who ignore their use. However creativity is all that matters when using visuals. People wants that unusual style that still sends the right message, something different from the everyday kind of marketing or adverts. It could be your pictures or video presentation or the method by which you choose to disperse information such as using infographics or so. Get creative.

6. Social Media: We cannot deny this, social media platform as played a great role in building leads for marketers since the came on board. The social world through the internet has come to stay and they will play a major role in search engine ranking factors. This year stats put it that social media was visible in the ranking of website by search engines and assurance is that in 2017 these search engines will take them more seriously. You also have to take your Facebook, Twitter, Instagram and other social media platform more seriously.

Below are two other trends we need to look out for in 2017.
  • · Voice search taking over: voice search has been showing it face in search engines for quite some time now particularly this year, though stats says it was mostly used by US citizen. It’s a global world and technology is transcending boarders with the speed of light, hence I won’t be surprise if Nigerians and Africans in general adapt this new feature. Optimizing your site for voice search will be an added advantage for you.
  • · Apps over website: this particular trend has been going on for close to 3 years now but people aren’t taking it serious. As 2017 approaches I’m sure that the preference of apps over traditional website will be the trend. I can’t remember when I logged on to Facebook or twitter using their traditional website, even blogs, news agencies banks, and internet malls in Nigeria have adapted to this new trend ‘apps over website.’

In conclusion the six point mentioned above will definitely be a part of SERPs ranking in 2017, but still we can’t exactly predict what we should be expecting from search engines, particularly Google as they continue to develop their algorithms to suit users experience and provide them with valuable and relevant result when the search for a query. At this point I bid you happy SEOing.

November 26, 2016

Easy Guide to Inbound Marketing

Easy Guide to Inbound Marketing

Over the past decade, marketing methodology has been transforming, giving marketers new and convenient ways to find customers without too much hassle and money spending. 

This new convenient way is what marketers today call 'Inbound Marketing'. 

An offering of the digital age to marketers to be able attracts or appeal to consumers instinct through content creation.

Unlike the old ways of marketing, marketers had to spend money buying advert,  email listing just to generate leads they would convert to  customers. 

Thing is these customers weren't  paying attention to them. 

Inbound marketing helps  marketers to find consumers by consistently creating and promoting content that  attracts and appeals to leads who eventually turn customers. 

photo credit:

What is Inbound Marketing?

Inbound Marketing refers to the promotion of a company or business organizations through blogs, social media, podcast, visuals, emails, search engines optimization and other forms of content marketing methods both offline and online to attract the right customers

For companies to be able to use inbound marketing methodology to turn visitors to customers, leads, and promoters, they need to follow these four stages which includes;

  •  Attracting the visitors 
  • Getting visitors information
  • Converting visitors to customers
  • Monitoring your progress.
Before we look at tools that fall under each of these stages, let me give you an hint/stats that will make you sit up with your inbound marketing tactics. 

inbound marketing generates 54% more leads than paid marketing. 

companies who invest more in inbound marketing save $20000 compared to when they were using old marketing ways. 

84% of SMEs focus permanently on inbound marketing.

Guide to Inbound Marketing

Attracting Your Audience

Attracting strangers involves developing and distributing content on the internet that will help customers to find you. in doing this you can use the following tools below; 

Creating a blog: 

The main focus of inbound marketing is content creation and content creation start with blogging.

Creating an educative blog that answers customers questions about your product and services is the first step to inbound marketing.

 According to stats, companies that blogs receives 97% more leads to their website while marketers who patronize blogging are 13 times more likely to receive positive ROI. 
Submitting your blog and site to search engines and optimizing your content by using quality and targeted keywords related to your industry attracts customers and leads.

Stats puts it that Search engine optimization leads have 14.7 close also 81% of shoppers research online before buying any product. 

Social Media

Publishing your content not only on your blog but also across other social media channels such as Facebook, Twitter, Instagram, Linkedin and so on increases chances of attracting more leads. 

Statistics  put it that social media as 100% higher leads to close rate as 71% of internet users are active on social media. 

Pay Per Click (PPC) ads: 

Though most of the advertisement on the internet are free particularly across search engines and social media. 

Those who have enough money to spend can opt for the pay per click option which is less expensive than traditional paid ads.

Stats puts it that the ppc ads on search engine gets 47% click rate and companies generate $3 for every $1.60 they spend on google search engine ads. 

Getting Audience Information

You have attracted your audience, now you have to get their infomation.

This or these informations should be used to build relationships with your audience and eventually converting them into paying customers. 

Below are methods you can use to get audience infomation

Attravtive offers

Throwing out attrative offers is one way to getting your audience.

Perhaps it is the most effective. 

This offer can come in the form of a free e-book, free consultation or discount for first timers.

Lead generating forms:

 These  are normally found on a website landing page. 

A landing page are stand-alone page that helps promote you company offer while at the same time capturing visitors contact details. Try to limit navigational elements on your landing page so as to get visitors fill out the forms. 


Using CTAs button on your blog and other content helps convert visitors into leads. Such call to action can be either an invitation for a webinar, a download button, a contact button etc. Try as much to make these CTAs more attractive so as to capture the attention of the visitor. 

If your audience are able to handout their info, it shows their are interested and have thus become leads. 

The next step is to build a relationship with them that ends up converting them to leads. 

Converting leads to paying customers 

Your audience gave you their infomation through one of the methods i mentioned above. 

What will you use the information for? 

Converting these leads to paying customers

These can be done  by building a strong relationship with them. 

This involves constantly updating your leads content and promotion that you offer. 

Below  are tools that can help you carry out this task;

· Email marketing: 

 Email marketing involves sending relevant, useful and promotional content through emails.

These will help build trust and nurture your relationship with customers.

It tells them that you care even when they are not actively looking. 

According to stats email marketing generates 50% sales with $44.24 average returns for every dollar spent .

Make use of email automation. 

These tools allows you to set up delivery sequences of email at a specified time interval that include valuable content that interest your customers. 

Social media 

You can also nurture you customers and build relationships with them through media by also automating the content you send to those that follow you through on social media platforms.

This as being discussed above already. 

Lets move on to the last stage

Monitor your progress

You have done 3 stages or steps mentioned above. 

The next thing is to monitor the success of your campaigns.

You want to know how far your strategies are meeting up with your goals.

Analyze your data. 

Know where your visitors are coming from, 

how many are turning into leads

And what channels and strategies are driving your return investment.


With these you should be able plan future strategies and optimize current strategy for a much greater success.

November 24, 2016

How to detect the most dangerous Competitor and Neutralize it

How to detect the most dangerous Competitor and Neutralize it

Competitors in the search results are usually of different weight categories - some are quite subtle, with a narrow range of products, and fickle audience. Others are heavyweights with dense traffic and high level of user impact.


But more advanced competitor is not always the greatest threat. It is also necessary to take into account the specifics of the range, the target audience, and prospects.

The most dangerous competitors' analysis will not only help to discover the latest trends in the opponent's work but also borrow his best ideas. That, in turn, will allow to leave it behind.

How to start spying on your competitors

To find all rivals, organic search is not enough. Webmasters often know some of the brightest  competitors, but do not imagine the whole picture.

To get a complete picture of the market is necessary to carry out comprehensive research:
  • identify the key competitors by the level of search engine optimization;
  • conduct a comparative analysis with the closest rivals;
  • identify competitors in the paid search;
  • compare competitors' domains with yours in the context of the PPC strategy development.

After the identification and analysis of the competitive environment, we have to select the most successful rivals. We will improve and adapt their best ideas. Thus, they remain behind.

How to build plan of competitors' analyzing

To get the info about competitors, we use Serpstat.

We enter the site’s domain ( in our example) and choose the search engine. Then we pass to Domain Analysis → SEO Research → Competitors, group competitors by visibility in the search results.


The first five should be explored thoroughly. It is necessary to pay attention to the selection of goods, design, site functionality. Their analysis will reveal the advantages and disadvantages of the competitors. Through the prism of analysis of successful rivals, it is easier to find more opportunities for growth.

To carry out this analysis more quickly, export rivals in the table. To do this, simply click on the Export Data button, and select the appropriate format.

When we found the most interesting competitors, we go to Domain vs. Domain section. Enter rivals domain address in the blank fields, or choose from the proposed. The obtained information will allow to expand semantics and find promising keywords for the future promotion.

As we see, quite a lot keywords are similar, but anyway much more of them in all 3 sites are unique. We can see all keywords of our interest clicking on a certain section of the infographic. Expanding our semantics adding by new keywords will allow our potential clients to see us more frequently in the search results, which naturally affects the level of traffic.

How to conduct an in-depth analysis of competitors

If one of the identified competitors is progressing too fast, you need to explore it for more details. For this purpose, we monitor competitor's positions to determine his strengths and weaknesses.

First, we collect the semantics of our own site. It is required for further analysis. After, we go to the List of Projects page and create a new project. To do this we add competitor's domain address and its name.


Click Start Tracking (positions) button. Set up monitoring:
  1. choose the region;
  2. add keywords, tags, mark them with tags (to make it easier to analyze their thematic niches);
  3. set up a schedule (daily, every 3 days or a week);
  4. open an access to the positions monitoring to colleagues or employees, if necessary.

Minimum time to wait for the first results - about half an hour.

It is advisable to wait a few days to a week to get the dynamics of competitor's ranking. The results are available in the Positions section.


The global graph you see indicates the competitor's position according to our keywords requests. It allows drawing conclusions about the extent of his success level and ability to compete.

Go to the History section. Here we get a comprehensive information on the dynamics of keywords. Select ones to which your competitors can't hold on, and repress it.

How to investigate competitors’ PPC strategy, and create an optimal one

Promotion in PPC is one of the critical elements of site ranking in the SERP's top. However, not every SEO efficiently uses advertising budget. It is necessary to analyze several competitors' strategies, to create the most suitable for yourself.

To do this, go to the PPC Research module and select Competitors section.

Analyze keywords your competitors use. Especially interesting are keyword requests that we do not have. They contain large reserves for further progress in the search results.


Similarly to the domains research in SEO-analysis, we compare competitors' domains with our domain in PPC.


Information on the found keywords rivals use in PPC will help build a resistance strategy. To do this, click on the numerical values of unique keywords. We investigate the indicators:

  1. frequency;
  2. cost;
  3. competition in the PPC.

Their ratio makes it possible to calculate the optimal budget for promotion in the PPC, taking into account the specifics of our work.


We conducted a comprehensive analysis of the competitive market. To do this, we found competitors and examined them from several sides - from the SEO point of view and PPC strategy.

This allowed identifying additional resources for further neutralization of rivals in the search results. They are as follows:

  1. keywords and phrases to expand the semantic core;
  2. promising keywords to which your competitors can't hold on;
  3. keywords that are used for PPC campaigns;
  4. good ideas that are borrowed from the successful competitors.

November 21, 2016

11 common Search Engine Optimisation Error and their Solutions

11 common Search Engine Optimisation Error and their Solutions

Search engine optimization ‎is something every body wants to get involved in so that their site can rank among top pages of search engines such as Google and Bing. A lot of new comers in the industry pay lots of money and yet asked themselves why they aren't there yet?.  They are not there yet because they aren't aware of some factors or they don't understand these factors correctly. We should also put in mind that SEO changes every day and we need a concentrated follow up on these changes or else we will be lost in the process as what might work today may not work today. 

So if you have been spending money on optimizing your site or you are a beginner in search engine optimization, here are several common mistakes you need to be aware of and avoid  with their corrections;
  • 1. Having a wrong optimization mindset: Lots of people in the website industry have a very wrong mindset when it comes to SEO. They believe the method used Yesterday is the same  Today and w‎ill remain Like that forever. I urge you to change this belief as this will destroy your website before you start. Some believe that it is all about:
  • Link building: very wrong mindset. SEO goes beyond Link building. It involves a lot, content, website design, search engines rules and much more.
  • It is done only on the Landing page: This is also a wrong mindset as every page of your website needs to be optimized for search engines. It should be done after you are sure you have address what your users want.
  • SEO is all about Keywords Density: Too many Keywords on a particular page can kill such page opportunity to appear on a search engine as it might be seen as spamming. When doing Keywords use the right keywords, be it a single one but that actually carries a good meaning relating to your business.
  • You are not using Google Keyword tool: Lots of website and blogs ignore the use of Google Keyword tool as they believe that by using the popular keywords related to their industry. Google Keyword tools give you an idea of queries that can be used to find your website and using such keyword will drive traffic to your site. Also, try to avoid popular Keywords as these are over used and the competition on them are usually very high. Try using long tail keywords that are hardly used. For example, instead of using the keyword "SEO" which is a popular keyword for blogs about Search engines, you can go for "Search Engine Optimization" instead.
  • Poor Content: This year Google announced that content plays a major role for a website to rank on their SERP. Publishing good and informative content will help your site rank well on Search Engines. A site with good content attracts traffic. So here are things you should avoid when creating content:
  • ‎Directly copying contents from another Website: This is the first bullet that will kill your effort. Try writing original content and if you are going to use someone else content. There are ways to do this and keep your originality.
  • Providing wrong and irrelevant information: This is you shooting yourself on the leg. Once your site is know for providing wrong info and irrelevant info for that matter then you are done for especially if you are business website. ‎ This will make you have trust issues with search engines and Internet user. Aviod providing wrong info and irrelevant one. There are several niche you can write about that users are interested in, it only requires your commitment. 
  • No citation and statistics to back up your claim: when you cite some else work in your research it increases your website trust. Also providing statistics to your claim proves that your site can be trusted and thus will increase your site rank on Search Engine Result Page.
  • Non Unique Title Tags and Description: Having a unique title tag on every page of your website can help increase SERP. Here are several things you should avoid while giving Titles to pages‎:
  • Don't use the same title for all your pages
  • Avoid including your website name for ‎all your pages. ( website name should be for the homepage only)
  • Make the title unique, short and creative. Avoid lengthy title tags for a page‎. 65 characters maximum.
For Description, though Google claims they don't pay attention to it, a good description attracts an audience. Your description should be persuasive, unique and most provide relevant information. It should be between 150 and 160 characters.

  • Slow Loading Website: A website that loads slowly is bad for business. According to Google, website speed is among the factors that decide website ranking on SERP. A slow loading website increases bounce rates meaning that users aren't patient enough to wait a minute for a website to load when it doesn't load in few seconds, they head for an alternative one. Also, put in mind that as you consider your site speed also make sure ‎it mobile responsive as this also is a ranking factor. Most Internet user uses their mobile to access it.

  • No Consistency in Publishing: There is a saying that whoever "fails to plan, plans to fail," this also affect website owners. You must be consistent in publishing articles on your website. If you plan to publish an article or more per day or week or month, endeavor to follow up on that plan. Consistency has SEO value and drives traffic to the website. Being consistent updates your users and makes Google visit you regularly.
  • You are not using Internal Linking: Lots of website owners think internal linking is a waste of time or they are just being lazy. Internal linking has lots of benefits such as;
  • Helping search engine discover more pages from your site.
  • Reduces bounce rates as user remain glued to your site as they find out more about the subject through it.
  • It helps increase trust and Search engine sees such links as important. 
However, as you do it, don't make it too much.

  • Not submitting your Website to Search Engines Webmaster: After designing and making your website active, you refuse to submit it  ‎to Webmaster. This is like driving while being blindfolded. You want to rank on SERP and you aren't telling the search engine that you actually exists. There are many gains that come with submitting your website on webmaster which includes ranking on SERP.

  •  Avoiding Analytics: Every marketer wants to see how their products are performing in the market, so also do website owners. Analytics from Google and other search engines provide data that gives insight into how your website is performing ‎so as to help you improve in any way where you are lacking. Google analytically is free and thus there is no money excuse for Internet marketers or else they are just being lazy.
  • Not linking your Website to Social media: Social Media helps a lot in SERP ranking and thus ‎you need to be active at least with one of the social media platforms. Social Media is a good SEO tool according to experts and that not all it helps drive traffic to your site.
  •  Stopped learning: SEO, as I mentioned in the beginning changes from time to time, just because you've gotten good with Today's SEO, doesn't mean you should relax. Follow up with the latest update about new rules search engines are providing for SERP so as you won't be left behind. SEO requires you to follow up with its latest news and trends.
With these several mistakes highlighted above if you know you've defaulted one of them, it not too late you can go back to your website to correct such errors.




November 20, 2016

12 tips on Instagram Marketing

12 tips on Instagram Marketing

Instagram, created by Kelvin Systrom and Mike K‎rieger was launched in October 2010 and has since been a major contender among all social networking platforms with 500 million active users.  Instagram is basically a visual app where people share their stories to the world using videos and pictures and since these two elements play a greater role in marketing instincts, Instagram importance in Social Media Marketing cannot be thrown aside. Instagram now ranks among the top 5 social media platform existing today, hence this article will shed light on how we can use Instagram marketing to grow our business.

Why Instagram is a good marketing tool.

Initially, it was hard for marketers to grasp the marketing opportunity given by Instagram as it was easy to post a picture and video on the app but wasn't easy when it comes to monitoring and making such post popular especially when it comes to driving these consumer to the primary source, the business website. Realizing this, a few months back IG ‎introduce a new set of tools that could easy business marketers minds ass they try to take advantage of the marketing opportunities Instagram offers. Here is a list of this tools.
  • Business Profiles: unlike the individual profiles that usually existed in IG, just like the Facebook fan page or business page, IG introduced the business profile which makes the user easily understand that such account belongs to a business organization and not an individual. Features of this profile include a single button contact page that drives potential customers to your site and a call-to-action button that gives options of a text message, phone call, and email. While the accounts work like regular IG accounts, the profile page is what differentiate them. 
  • Insights: IG also introduced Insights which gives business owners and marketers analytics of how their content on IG is going. These, however, can be accessed only if you have switched to the business profile. Insights come with analytic data such as Impressions, content reach, and Demographic data. Now for you to get this working you need to link your Facebook business page linked to your IG account to get the insight data as these can be accessed through the Instagram app.
  • Promotion: Just like Facebook page content booster, Instagram also introduced a promotional tool to help promote content. This feature is however not free. With the promotion tool, you can boost your content particularly the ones that your Instagram insight sees as your top performing post to target customers. Instagram will also suggest a post that it feels will need boosting.

Now with this one down let's look at how we can take advantage of IG to meet our marketing goals.

  • First of all, I suggest you integrate Instagram into your marketing plan. Find out the various ways by which Instagram can assist you‎r business to meet your target goal.
  • Have an eye catching visuals: Instagram is a visual app and thus rely on pictures an‎d video to tell their story, hence you must have great visual and content. According to data, 93% of buyers on IG claim they product because of its visual appearance. Advice from Sprout Social "leave the Instagram post to your design team."
  • Take advantage of Instagram tools: Instagram just rolled out a new set of tools for marketers to use, such as the business page, insights, and promotion. These have been explained above.
  • Cross promote content across other social media profile. The Instagram app gives you an opportunity to share your post in several other profiles such as Facebook, Twitter, Flicker and several others. Asked your followers from other social platforms to follow your IG account. This will help increase your brand awareness and followers too.
  • Get Discovered: Nobody will ‎follow you if you don't take the time to put your business out there. Make use of Instagram explore features to find out who your followers are following the content they liked and commented on. 
  • Also, take advantage of Geolocation feature as this will drive a boost your audience to your business page. 
  • Then there is tagging of people. Instagram tells stories and most of this stories involve people endeavor to tag them. It boosts your followership.
  •  ‎Post contents your audience need. Thanks to the new Insights tool Instagram has introduced. Use this tool to research which content your audience responds to more at a given time and try to post more of such content. 
  • Don't post too much: Do not overwhelm your audience with too much post as this might likely lead to them un following you. According to Sprout Social 1.5 times, a day is enough. Also, engagement is mostly gotten on Mondays and thursdays‎. Posting around 3pm-4pm drives fewer engagements but off hours aren't always off limits. Remember to post regularly.
  • Interact with customers: When a customer leaves a comment on your IG business page, endeavor thank them for their comments. It gives such customer a feeling of recognition and importance‎. Also sought out ways to engage followers by being creative. For example, a Fashion page will post "tag a girl that will like this sunglasses" 
  • Use Hashtags: Hashtag helps you get discovered and if used wisely, increase engagement and makes you viral.
  • Don't over look Instagram Insights: The data from Instagram insights help you better understand where you are heading to. It shows how your contents are performing. 
With these few tips, I hope I did satisfy your ‎urge on how to take charge of Instagram marketing. If I left anything behind you can let me know through the comment section. 

(Photo credits:

November 17, 2016

Social media marketing: 9 tips on how to use Twitter as a marketing tool.

Social media marketing: 9 tips on how to use Twitter as a marketing tool.

We have looked at what social media brings to the table when it comes to marketing with facts and logistics.
we have looked at ways by which we can market our products and services through Facebook which is the ‎largest social media platform on earth. Today we set to look at marketing through Twitter, Why and How.

Why You Need Twitter for marketing:
  • Most of it users are young
  • 1.3 billion accounts created 
  • 310 million active user
  • 80% of the users use mobile to access it
  • 23% of Internet user is on Twitter
  • Twitter is more popular among men than women
  • 26% of it user earns $75000 annually
  • ‎500 million people visit without login in
  • 6000 tweets are sent per seconds
  • Each Twitter user is worth $118
  • Each visitor from twitter to your ‎site is worth 62 euros
Twitter and its effect on Brands and product.
  • 92% of companies tweet more than once per day.
  • Twitter paid ad engagement grew to 208% in the form 2015-2016
  • 52‎% of users say they bought a product they first saw on Twitter.
  • 81% of users say Twitter has a huge impact on their purchasing decision.
  • Consumer on Twitter spend an average of $46.29 a day
  • On average 15 jobs, openings are posted by brands every minute
Brand interaction
  • 85% of users feel‎ more connected to a brand after following.
  • 84% of followers give positive experience after interacting with a brand
  • 77% of users feel better after a brand replies their tweet.
  • Business organizations/companies that use Twitter for customer service gets 19% increase in customer satisfaction.
  • 70% of small business owners retweets content
  • 58% of Brands have more than 100K followers
  • Promoted tweets boost offline sales way-up by 29%
The Right Time to Tweet - Day time
  • 12 am- best time for Favorites
  • 1 am- best times for replies
  • 2 am- best times for clicks
  • 3-4 am the best time for tweets
Night time
  • 12 -1 pm most popular time to tweet
  • 9 pm- best time for overall engagement
  • 11 pm - best time to retweets
Brand engagement is normally higher by 17% during the weekends.

Take this into consideration while you tweet;
  • Tweets with one hash tag gets ‎29% over all engagement, while the tweets with more than one hash tag gets 17% less engagement
  • Tweets with links get 2 times better chance of being retweeted
  • Tweets with photos get 18% more clicks, 89% more likes, 150% more retweets, 5 times overall engagement.
  • Tweets with images and links get 150% overall engagement.
  • Tweets with Videos get 1.9 times more favorites, 2.5% more replies, and 2.8% more retweets.
Now with all these facts put in place let's get down to how we can use our Twitter handle ‎to increase marketing prospect and reach market goals.

  1. Optimize your Twitter bio: Your bio tells people about your company and what it offers. It includes a link to your website and other necessary information, like contact address. Be simple and short.
  2. Combine twitter into your advertising plan..
  3. Follow Industry Influencers: Find influencers related to your industry. You can use tools like to search for them. Make a list of the top 100 influencers, a potential client. Add them to a Twitter list and engage them daily.
  4. Tweet regularly: Tweeting regularly means that you are active and have a healthy profile and this will attract your customers. When you tweet regularly you show sign of a healthy Public Relation. Tweeting once in a week or a month kills your marketing strategy.
  5.  Don't be afraid to Ask your followers for a retweet, mentions, and favorite.
  6. Retweets and Favourite other people's tweets: as you ask for retweet endeavor to retweet for others. Remember what you want people to do for you, you do also for them.
  7. Use Hash Tags: Hashtags according to fact‎ increases engagement by 29%. It helps your post trends
  8. ‎Use visuals: Images and videos increase chances of getting more click and likes and sales. If you do this right then you are on your way up.
  9. Follow Trends and Hashtags: Look at trending topics and hashtags and use it to create a relevant connection to your brand.
  10. ‎Use Twitter analytic: pay attention to twitter analytics as this gives you info on how your brand is growing on Twitter. It will help you when you want to strategies if things aren't working as plan

November 16, 2016

9 Facebook Marketing Tips for Beginners

9 Facebook Marketing Tips for Beginners

Social Media is a part of the back bone for digital marketing and there are several facts to back that up. This year Facebook turned 13 and for these years Facebook has proven they are here to stay with a lot of testimonies. Put in mind also that it has the highest users of other social media platform with over 1 billion logins in every day. Now the question is since we know these facts about Facebook how do we use it to our advantage. Note the goal of your business is to do sales and not to have many likes or shares however you can't do this if you do not engage you customers who are right there on Facebook. So how do we do it?

  • First of all, Have a clear Proposition: Every businessman starts their business by finding the problems of people and giving them solutions. As you plan your marketing strategy, you must clear value proposition. Communicate how you solve problems in your business niche, the benefits your business brings on the table and why your business is different from other competitor and better than them. This communique should be consistent and spread along all your marketing channels. 
  • Add Facebook to your marketing strategy: When writing your market strategy or plan, do not forget to add Facebook to it. Be clear on what the goals of your marketing strategy are and how Facebook can help you reach that goal. Every business has their target audience, be it young, old, female, male, teenagers. Start with your fan base as they are the first steps to announcing your business on Facebook. You must have a plan to attract the right fans by keeping the existing fans engaged with a quality post.
  • Setup a Facebook Page: After integrating Facebook to your marketing plan, you will need a Facebook page for your business. This will be your brand face on Facebook. After getting your Facebook page. You optimize it for the best result. Use your business logo or a professional picture for the profile picture, a nice attractive and compelling banner. Write the description of your service offer, for people to know what your business is about on Your about page. Fill in the right business address and contact details so people can reach you. Remember, a Facebook page isn't a substitute for your website, so add your website link on your Facebook page. Also, make sure that any product you post on Facebook should have a direct link to your website.
  • ‎Build Your Audience: Everybody already has lots of Facebook friends, these are the first point of spreading the word out the group. For newly launched businesses your friends' list is your first advertising ground on Facebook. Send an invitation to your friends on Facebook and asked them to do the same for their friend's list.  For those who already have their business and are just integrating into Facebook marketing, you can send an email to your best customers and send them an email. You can do these through the build an audience section of the Facebook page. Also, ‎remember to add Facebook social plugins such as the "like" and "share" buttons on your website to increase audience and shares.
  • Keep your Post short and specific with your goal in-sight: ‎there are different ways to share your content on your Facebook page and each of them has their effects. 1. Status update leads to comments. 2. Sharing links leads to click through and lastly 3. Media such as photo and videos leads to like and shares. Use this wisely to your advantage depending on your marketing campaign and put in mind the keyword "content quality."
  • Know your Target Audience: Facebook demographics tells you everything about your audience. Study this to really know who your main customers are. The info provided by this will help you advance your strategy, understand your customer and know the kind of content more preferable to your customer.
  • Post frequently and timely: posting frequently might be easy but the timing isn't. However, there are a lot of research done to cover up this. Pay attention to your customer, engage them. According to research, 1 out of 3 customers run to competitors if they are ignored on Social media.
  • Use Facebook Call-to-action button: According to Facebook news, the reason for the Call-to-action button integration is to help businesses reach their goal whether on Facebook or off Facebook. Now there are seven call-to-action available. 1. Book now, 2. Contact us, 3. Use App, 4. Play Game, 5. Shop now, 6. Sign up and 7. Watch video.
  • Pay Attention to Your Facebook Insight: Facebook insight is an analytic tool that helps you monitor your page performance. It is through this that you measure your post successes and from the data adjust your market strategy. Here are the insight metrics and their meanings.      
  • Impression: this is the number of times your post was seen on Facebook news feeds.
  • Engagements: this is the total comments, reaction and shares of your post
  • Link clicks: total number of clicks on your posts that has links.
  • Organic likes: this is the total number of new users who liked your content.
  • Unlikes: number of people who unlike your content
  • Net likes: Total number of paid and organic likes minus total number of likes.
  • Followers: This is the total number of your followers gotten from sponsored update.
  • Total Fans: total number of your Fans



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