12 expert tips for Social Media Marketing.

In my article, the keys to digital marketing one of the keys were Social media which plays a major role in branding and driving customers to your website. Today we are going to look at the ingredients needed to create a social media marketing presence for your business or blog.

First of all, what is Social Media marketing?‎

From Wikipedia "‎Social media marketing is the use of social media platforms and websites to promote a Service or product. " they went further to be aware that "on a strategic level, social media marketing includes the management of the implementation of a Advertising campaign, governance , setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and 'one'". Breaking this down, social media marketing is a process by which businesses and blog gain attention from customers through social media platforms such as Facebook, Twitter, Pinterest and much more.

Why do we need social media marketing?
  • It is a fast way to spread the word. Stating the obvious, many people spend most of their time on their Facebook page and twitter handle than they do on TVs, meaning that chances of you getting your product seen or blog seen on social media is very high in fact recent reviews put it social media help boost business sales and increase customers than any other marketing system.
  • Also, you can market your product for free on your social media profile without paying a dime, that is if you don't want the advert to offer these social media platforms gives such as Facebook link and twitter booster.
  • It also helps boost SERPs ranking, this is according to recent stats as it builds links that support SEO.
  • It gives businesses an opportunity to analyze the growth of their businesses and blogs online ‎as many of this social media platforms come with analytic functions. 
  • It helps build brands trust and increase brand awareness. 

Some facts about the social media that you should know...
  • 4.2 billion active social media users were recorded in 2016
  • 31% of traffic to website was is driven by the top 8 social media tools
  • 54% of buyers use social networking to search for the product.
  • 51% of Business to business (B2B) use social media to create leads.
  • 74% of adults make use of social media
  • 64% of sales marketers claim they reach their sales quota through social media and lastly
  • 97% of marketers use some form of social media marketing.
The 10 best social media for marketing.
According to ebizma.com, these are the top 10 social media site for marketing and their and their estimated unique ‎visitors, Alexa rank, eBizma rank, complete rank and Quantcast Rank.
  •  Facebook3 - eBizMBA Rank |1,100,000,000 - Estimated Unique Monthly Visitors | 3 - Compete Rank | 3 - Quantcast Rank | 2 - Alexa Rank | Last Updated November 1, 2016.
  •  YouTube3 - eBizMBA Rank |1,000,000,000 - Estimated Unique Monthly Visitors | 4 - Compete Rank | 2 - Quantcast Rank | 3 - Alexa Rank | Last Updated: November 1, 2016.
  •  Twitter 12 - eBizMBA Rank  310,000,000 - Estimated Unique Monthly Visitors | 21 - Compete Rank | 8 - Quantcast Rank | 8 - Alexa Rank | Last Updated November 1, 2016.
  •  LinkedIn18 - eBizMBA Rank |255,000,000 - Estimated Unique Monthly Visitors | 25 - Compete Rank | 19 - Quantcast Rank | 9 - Alexa Rank | Last Updated November 1, 2016.
  •  Pinterest 22 - eBizMBA Rank |250,000,000 - Estimated Unique Monthly Visitors | 27 - Compete Rank | 13 - Quantcast Rank | 26 - Alexa Rank | Last Updated November 1, 2016.
  • Google Plus+ 30 - eBizMBA Rank |120,000,000 - Estimated Unique Monthly Visitors | *32* - Compete Rank | *28* - Quantcast Rank | NA - Alexa Rank | Last Updated November 1, 2016.
  • Tumblr 34 - eBizMBA Rank |110,000,000 - Estimated Unique Monthly Visitors | 55 - Compete Rank | *13* - Quantcast Rank | 34 - Alexa Rank | Last Updated November 1, 2016
  • Instagram 77 - eBizMBA Rank |100,000,000 - Estimated Unique Monthly Visitors | 49 - Compete Rank | 145 - Quantcast Rank | 36 - Alexa Rank | Last Updated November 1, 2016.
  • 9 | Reddit 85 - eBizMBA Rank | 85,000,000 - Estimated Unique Monthly Visitors | 81 - Compete Rank | 146 - Quantcast Rank | 30 - Alexa Rank | Last Updated: November 1, 2016.
  • 10 | VK 97 - eBizMBA Rank |80,000,000 - Estimated Unique Monthly Visitors | *150* - Compete Rank | *120* - Quantcast Rank | 21 - Alexa Rank | Last Updated November 1, 2016.
So how can you take advantage of this marketing system?
You have seen the need for social media marketing and what it offers. So the question on ‎your mind will be how you can take advantage of Social media and create a fast growing social media presence as a beginner. Below are several tips you can use to create a fast media presence for your blog and businesses.
  •  Define your target audience. Know who your business target audience is, male or female, young or old, age rank, location, income, and education. You can do this using Alexa.com or Google AdWords.
  • Choose your social media site. Research on which social media platforms your buyers are mostly concentrated. Do this using buzzsumo.com or Ahrefs.com
  • Optimize your social media profiles. Make them look real. Use your real photo or company's logo for the profile picture. Write a good description of your company or your self and their expertise, include a link to your website.
  • Add your social media profiles button to your website so that people who like your post or product can follow you for updates.
  • Research for influencers in your industry or niche. You can do this through Buzzsumo.com. Sometimes social media suggest  ‎people for you to follow using your description and the kind of people to follow. Also, follow many verified personalities in your industry.
  • Share interesting content that identifies your customer's problems and offers a solution. This can be shared in image, video and blog post format.
  • Endeavor to follow those who follow you back and thank them for their follow up, likes and shares of your articles. This is a great trick to increase followers and keep them engaged.
  • Be consistent in publishing articles. Post as many times as you want per day. This depends on your niche. In some niche don't over post.
  • Engage and build a relationship. Your social media profile shouldn't be business restricted only. Share interesting stories, testimonies, and motivational quotes. Like and comments on people's article that are related to your industry or niche. This helps create trust and more follows.
  • Lastly, evaluate your result and make necessary strategic changes if required. Many social media platforms come with statistics tools used in following up ‎how your performance is on their platforms.
These are the necessary tips needed for building a strong media marketing presence. But then remember it is called social media, meaning that it is meant engaging people by sharing relevant content and being social. Follow those in your niche and remember to follow the rules of each social media site. Also, remember to click on the share button if you enjoyed the article. Thanks.


Photo credits: Pixabay.com