December 28, 2016

How to take color decision for your website design

How to take color decision for your website design

Good day readers! 

Colors are  very essential  part of our lives.  They have the capacity to affect our  mood,  emotions and decision-making.  It plays a great role in our marketing tactics. In this page we are going to talk about how to use colors and what to consider as we use it for our website  design. 

Experts believes that colors have psychological  meanings and are a great communication tool.  Imagine entering a room and everything there is pink,  the first thing that comes to mind is the room belongs to a girl. Or you see a read sign on a country's  flag what comes to mind is that country might have gone through blood to achieve great feat.  In marketing colors are a great communication tool. It is an indirect call to action in  customers decisions making. 

Colors on website play a significant role in communication.  It attracts customer, conveys message and assist in decision making.  It is in this light that we have carefully arranged tips that will  guide you as you advance into the world of website design. 

How to use  colors.
 
  • Website readability; Your website design colors should allow readers readability.  Your foreground  and background colors used on the website should allow your readers clearly read your words.  Text color should not be related with your background color.  For  example using dark red for the background  and brown for the text.  It doesn't fit.  Also avoid using too much contrast.
  • Avoid too much bright colors; As much as bright colors attract attention, it can also deter.  One must be careful while using bright color as their overuse will make your website look stormy for users especially when they keep seeing the same color combination on all your website pages.  You can use colors such as black, white, yellow!, green, and orange for background color. Avoid using complementary colors such as dark red, red-orange, violet, indigo, purple and many others  like that for your background/foreground color.
  • Choose the right text and link color; Use the right colors for your text and links.  Many website designers today go for simple background colors that will enhance readability.  For black background  they mostly use white text and for white, they go for black text.  These are the most use combinations especially by bloggers.  White background however enhance readability no matter the text color you use. For links it advisable to go for red or blue.  They are they most used.  They have this click here action point when you look at them. The link color should be different from every other color on the website.
  • Professional Color Choice; Colors have their meaning symbolism.  Just like how countries flag colors symbolises their achievements, history and emotions, companies also have their unique colors for their brand and logo and they will want to use it to design their website.  This depicts professionalism and quickly make people link such brands to their website. For example: MTN uses the word 'yellow'  as a slogan to mean 'hello', it also uses this color for it brand and when you click on thier website you see this same color  as it main designs factor. Same goes with other brands.  Samsung,Coca-Cola, Pepsi and others.
  • Color blind readers: web designers  should know that while colors are attractive, they can also be damaging. As you choose design colors for your website also consider the color blinders.  Your colors should not be too bright or too dark.  Experts  suggest that website designers should use blue- white- yellow and black.  They should also avoid red - green - brown - purple and brown.
With these four rules and guidelines  you should be on your way however below are three tips i must leave you with before i go.  

  1. Use the 60-30-10 rule.  60% primary color for the main design, 30% contrast for the primary color and 10% accent for the secondary color.
  2. Do not aimlessly choose a website color.  As said in guideline 3 above your color choice should be the result of what your website stand for, it layout, and space.  
  3. Lastly do your research. See what colors are common for your industry and try to blend them.  For example; food website normally go for red and orange, fashion and entertainment blogs perfer red and white.  News blogs are mostly black amd white.  But as said earlier try and blend your brand colors with that of your website.

December 24, 2016

How to read Google Analytics and use the info for a better marketing in 2017

How to read Google Analytics and use the info for a better marketing in 2017



Hello there!

It just a few days to Christmas and the celebration is already on. Hope you all are enjoying the seasons. As this year pushes to an end, it is the period when we all sit down and look at how achievements for the year. For business owners, it is the time when they sit down to see how their marketing strategy as affected their drive in sales and if they were able to hit their target for the year. The end of the year period is also a time when website operators look at their analytics to see if the year marketing was a success.

“The most accomplished content marketers don’t just write. They read, and they don’t just read words. They read numbers captured in Google Analytics and make data-informed decisions to perpetually improve their marketing.”

From the above quotation it is clear what we want to talk about today. Google Analytics is one of the best and most recognized analytics tools out there for website owners. It no doubt that Google Analytics helps us know how many visitors come to our site daily and where these visitors come from daily. However Google Analytics offer us much more information than we know and this information if used properly can help us fashion a better and much more effective marketing strategies.
how to read Google Analytics and use info for better marketing in 2017
In today’s lesson we are going to learn how to read Google Analytics result and understand them. But first why do you need Google Analytics or any analytics tool at all….

  • · It gives you an idea of how your content is performing.
  • · With it data you are able to determine what might be the cause of the content failure or it success
  • · From analyzing the data. You will be able to re-strategize
  • · Take action of your strategy
  • · And lastly measure your new reports with the last one to see if there are improvements.
And the circle goes on like this until you hit the jackpot.

So let get back to reading Google Analytics and understanding it. Please note that Google Analytics will also be appearing as GA in this article.

  • Web Property Identity: After registering your website on Google Analytics, you will be given a user identity known as Web Property ID. It is a tracking code specifically meant for the registered website. It is through this tracking code that Analytics are able to track your website activity. It normally looks like this UA-0000000-01. This tracking code should be fixed to your website for analytics to identify it. Analytics will provide you with a html code that you will fix in the <head> section of your website html coding.
  • JavaScript: JavaScript plays a very important role in GA. It is what makes analytics function and thus must be turned on - on every of your website page to allow it communicate with visitors cookies. Without JavaScript GA cannot function.
  • Dash Board: Dash board can easily be setup. It helps you quickly review a number of reports on a single page. You can customize them as you want and setup automatic notification for it. It comes in handy when you want to compare two reports for strategic reasons.
  • Overview: Each analytic page or section on GA gives an high level overview report for quick basic checks.
  • Goals: Define goals in GA to create conversation. It is easy to setup and it helps measure conversation rates.
  • Key Performance Indicator (KPIs): To be more successful in business on website, you will need not only measure sales and leads but also actions that smell success for you. You will need to define your KPIs and keep a close eye on them regularly
  • Hits: Hit is the common term for any interaction that sends data to analytics. Page tracking is a most common hit followed by event tracking.
  • Acquisition: Acquisition tells you where your visitors are coming from; search engines, social media, referrals etc. acquisition reports tells reveals to you were your traffic is most generated from.
  • Behavior: This report reveals to you the behavior of your visitors. Don’t be fooled it doesn’t tell you how your visitors behave in the physical body sense but rather what type of your content they are attracted to. From this data you can know what your visitor want and drive your marketing towards that direction.
  • Conversation: Conversation tells you if your visitors are taking action. It gives you data about the site performance against the goals. Such goals might include subscribers, leads and sales.
  • Event Tracking: Event tracking helps you track actions such as clicks, video views, time spent on a page or video in specific areas, and tabs on page. It continues to track actions even when visitors don’t hop on a new page.
  • In-page Analytics: Though not a perfect report, it however comes handy. In-page analytics shows percentage of visitors who clicked on link or buttons in specific pages.
  • Landing Page Report: Landing page reports shows you what page visitors first arrive on when they visit your website and which source directed them there.
  • Mobile: Mobile reports informs you about how many of your visitors are using mobile devices to access your website.
  • All Pages: The “All pages” report gives you on inside behavior and how every page url on your website is performing. With this info you can determine the performance of your content on each page.
  • Views: Views give you by default five ways to see your website performing data. If you toggle the button on the right, you get access to views percentage, performance, comparison and pivot views.
  • Referrals: Referrals give you information on who is directing visitor to you site. It helps you assess the quantity and quality of your visitors from your referral sources. It is found under Acquisition.
  • Time on Page: this helps you measure how customers engage on your site and how much time they spend on a particular page.
  • Queries: (Found under Acquisition sub section Search Engine Optimization) shows keywords ranking, impression, clicks and click through rate (CTR).

With the major and main areas of GA explained for better understanding of what they do, it is imperative that I give you a bit of advice on some of the tools found on GA that can help you further your campaign.

  • Notes: Make notes on analytics. This can be done by adding annotations to your timeline to indicate marketing events such as email sent and website update. These note will help you analyses the effect of your marketing campaign. However while you take notes and analyses reports, remember that if no action is taking to help in your strategy all your report analyses effort will amount to zero.
  • Exclude Bots and Spiders: To make your reports more accurate you will need to stop traffics from robots such as GoogleBot. To do this go to view settings in your admin section and check the “Bot Filtering “
  • Exclude Yourself: Apart from excluding GoogleBot from your traffic, you will also want to exclude your behavior and traffic from your side. To do this create filter in the admin section and add the IP address of your network.
  • Secondary Dimension: Use this to add a report to another report as a second column for easy cross reference relevant metrics from each report.

With this broken down understanding of what all the tabs found on GA do, take advantage of them and use their metrics to plan for a brighter 2017. Wish you success as we walk into the New Year.

Merry Xmas and a Prosperous New Year.

Sources


https://analytics.google.com/

https://blog.red-website-design.co.uk/




December 22, 2016

How to Use Twitter Ads

How to Use Twitter Ads



Good day readers!

Recently I gave an easy guide to Facebook Ads for business and organization. Today we will be looking at how we can easily setup a Twitter ad for businesses and tips to take advantage of the social media. It is no doubt that Twitter is one of the fastest growing media and an effective social platform for marketing for businesses and organizations. With 10 years in the social media game, 313 active users daily and 500 million tweets sent per day, Twitter is a sure bet to interact with brands, customers, chats and setup contest. However it is also very easy to get lost in the crowd of tweets and not actually get your message out there.

As you create or add Twitter marketing to your marketing strategy, there are several advertisement options Twitter offers for you to get your brand and business in front of people that have the potential to add value to your objectives and goals. In this guide we will be giving you several how tos and why you need twitter ads to promote your business.
how to use twitter ads

Why You Need Twitter Ads for your Business….

According to stats, Twitter followers have the potentials to add great value to businesses. 66 percent of have discovered new small or medium business; 94 percent of twitter followers intend to buy from the SMEs they follow. 63.5 percent managers revealed that they as one of the top social platform in terms of ROI.

At these point you can see that the Twitter environment is very friendly to people and organization who intend to do business on it.

Types of Ads Twitter offers

There are three types of ads option every business who intends to advertise on twitter can choose from. We have Promoted Tweets, Promoted Accounts and Promoted Trends. Each of these ads work on a pay per click method.

  • · Promoted Tweets; these are regular tweets that an advertiser pays for it to appear to people who are already following them. It appears on the targeted audience timeline at the top of the search result and the twitter mobile app. These tweets can be re-tweeted, liked or favorited.
  • · Promoted Accounts; this advert promotes a user account in front of targeted audience to gain followers. Promoted Accounts are directly displayed on targeted user timeline and who to follow suggestion page.
  • · Promoted Trends; this in another advert option that helps promote hashtag topics that will get people talking about it. These ads appear on the top list of the left side of the twitter page, discovered page and mobile app. Promoted trend help to increase your organic exposure and reach of your campaign.

Types of Ads Campaign.

While we have 3 types of Twitter ads, there are however 7 Twitter ads campaign you can select from depending on your objective. The various twitter ads can be used separately or together to create a campaign and you pay for the result depending on the campaign you choose. So here are the list of campaigns you can choose from.

  • · Tweets engagement campaign. You promote tweets with the motives of starting a conversation about your brand and you pay only for the initial engagement with each user.
  • · Followers campaign. Here you promote your accounts to gain followers and you pay per followers
  • · Awareness campaigns. Here you promote your tweets to broad audience and you pay for impressions (CPM). It is the only twitter campaign in which you pay for impressions thus your selling point must be very attractive so as to woo your intended audience.
  • · Video views campaign. Video views campaign aims at increasing the views of your videos. Here you pay for every video views gotten from the campaign.
  • · Website clicks campaign. Here you promote your website and pages link to a broad audience or targeted audience and you pay per click gotten from a user. It allows you include a website card which includes a preview of your website right in your tweet.
  • · App install or Re-engagement. This campaign promotes your tweets to user who will want to install your app and those who have already installed it but have not used it for some time. You pay per app install or both app install and opening. You need to include an App Card which shows a preview of your app image along with it ratings and option to install or install the app in one click
  • · Lead generation campaign. This type of campaign you promote tweets that incorporates lead generation cards which is created in the twitter ads manager to collect leads and you pay per leads collected. The leads generation card allows users to share their names, emails and twitter handle in just two clicks directly within the twitter interface. The information is then saved on your twitter ads account and can be downloaded.

So that is all for the information you need to know before setting up a twitter ads campaign. Now let go to the guide.

How to Advertise on Twitter

Now that you are familiar with the ads categories and their campaigns, let put you on the motion to setting up a Twitter ads. There are basically four steps to do this.
  • · Setup your first Twitter Campaign
  • · Choose your audience
  • · Set your budget
  • · Choose your creative
  • With these steps in mind lets us beginning

Setup your First Twitter Campaign

Head over to Twitter ads manager, here you will find a list of campaign objectives as was listed above. This will be seen on the left side of the page, choose from the list of campaigns objective that suit your strategy and click create campaign. You will be redirected to the Twitter ad campaign screen where you will name your campaign, whether to start the campaign or schedule it for later or add third party tracking.

Choose your Audience

After creating your Campaign, the next step is to choose your audience. Here you are giving a number of target options to select from; language, gender, age, device, platform, and even carrier, postal code and region. Twitter also gives you an option to upload an email list of your own target audience and also it provides an estimated audience size that changes as you add more targeting option.

Set your budget

You have selected your audience now you will want to set your budget for the campaign. Twitter allows you to set daily and total campaign maximum budget for your campaign. From the interface you can choose between impressions and engagement depending on what you want and then it shows you how much you will pay for either of the offer. There is also a biding option depending on what others are also paying.

Choose your Creative

You have setup the campaign, selected your audience, done the budgeting , now is time to select how you want the ad tweet to look like. You can either choose from a list of selected tweets suggested by Twitter or you can create your own. As you work through, you will see a preview on the right hand side of the page. Be creative and concise when choosing a tweet. After you are done with the creative click publish tweet button on the bottom right corner to launch it. Voila you have created your Twitter ad campaign.

If you find this article helpful please click the share button, if you don’t still click the share button, someone else might find it helpful.

December 20, 2016

How to Use Facebook Ads

How to Use Facebook Ads




Hello Friends!

It has been a while, hope you all are doing great and preparing well for the yuletide season?

Today we are going to be looking at paid advertisement on Facebook and how to easily set this up. Advertising on social media is the next big thing after television advertisement due to its visual and traffic rush. Being the largest growing social platform, it will be wise as a digital marketer to leverage Facebook Ads as an essential part of your marketing strategy online. One can easily setup a Facebook ad campaign without so much fret and it won’t really hurt your marketing budget.
 Before we move on let me first give you and understanding of Facebook advertisement and how few of its best strategies as you go about it.
how to use facebook ads

What is Facebook Ads?

Just like Google’s AdWords, Facebook ads is an advertising method on Facebook that allows businesses, companies, organizations and much more to create custom ads or content ads targeting a specific audience. The cost of this advert varies and is based on the reach and engagement it receives from the target audience. On like AdWords which appear on the search engine only when the query has been inputted by a user, Facebook Ads appear on the news feed or right column of the targeted audience Facebook page. An added advantage Is that it comes with insight that gives you access to data on how you campaign is going.

Facebook Ads Strategies.

Hold on before you begin to jump into setting up a facebook ad. Here are some few strategical tips that will guide you.
  • Know Your Objective. Before you start what you are setting up the ads for and it purpose. What are the aims of the campaign? – to increase conversation; drive traffic to your website; increase brand awareness; video or picture views- whatever it is know this any action carried out by your target audience costs money. So know your ads objective before putting it into budget.

  • Know Your Target audience. Be specific about your target audience. Who is your product and content meant for? - Old; young; women; men; teenagers. Facebook is a large world on its own, take time to narrow your target audience before venturing into the campaign.

  • Lastly, Rotate your ads. Many people don’t know this, people actually get bored when the see a particular type of Ads on their Facebook page to many times and the resultant effect is that it decreases your click through rate. The decrease in your CTR unfortunately leads to a Facebook penalty – that is increase in the CPC (cost-per-click) and this will affect your budget. Rotate you Facebook ads regularly. Add new flavors and colors to brighten it.

Now let catch the bull by the horn. Advertising on Facebook takes just seven simple steps and these steps are as follows
  • · Create a Facebook Page
  • · Create goals for your Facebook ads
  • · Choose campaign objective
  • · Choose target audience and ads spend
  • · Choose your ads look
  • · Place your order
  • · Create a Facebook Ad reports.

So these are the seven steps we are going to run through so feel relax and pay attention as I guide you through them.

Create a Facebook Page

The first on the step to a facebook ad is creating an online presence and that starts with a facebook page. You go to facebook.com/pages/create to start creating your facebook page. Once you have started the process you will be asked to choose what category your business falls into. You have the following option to select from;

1. Local business or places

2. Companies, Organizations or Institutions.

3. Brands or Products

4. Artist, Bands, or Public figure

5. Entertainment

6. Cause or Community

Choose the appropriate category your business falls into. Now as you go along, keep the best practices in find;

  • · Fill out or the relevant details about your business on the page
  • · Include a very good Facebook profile and cover page photo
  • · Have a Facebook strategy

Moving on to the next step

Create a goal for your Facebook Ads

Now at this point you have to stop and ask yourself, what are your goals? What are you planning to achieve. Revisit your strategies and see if they are looking good and attainable according to your time frame. At these points you need to see that your ad strategy is smart enough. Focus on the goals attainability, time frame, measures, relevancy and its specific. We won’t want you wasting your investment and also with these in mind you will be able to decide on right type of ads. Now we move on to choosing a facebook ad campaign objective.

Choose Campaign Objective

With your mind set on what you want to achieve you then go on to facebook Ads manager to choose your campaign objective. Under these objectives we have several of them which are categorized into three groups; Awareness, Consideration and conversation.

For example under Awareness we have objectives like;
  • · Boost your post
  • · Promote your page
  • · Reach people near your business
  • · Increase brand awareness
  • · Increase your reach

Under consideration there are objectives like
  • · Send people to your website
  • · Get installs of your app
  • · Raise attendance at your event
  • · Get videos views
  • · Collect leads for your business.

The same goes for Conversion, you can see it objectives under it. Choose the appropriate objective for your ad campaign.

Wow we are already in the fourth step.

Choose your Target Audience and Ad spend.

This is the most crucial part of your Facebook ad campaign. Here we are going to be looking at three other sub-headings - Customize your target audience; choose your budget; and choose you objective.

  • · Customize you Target: In this section you are allowed to select your targeted audience based on age, sex, location, language, interest and behavior. There is a more customized method, where you create custom audiences to reach people who already know about your business. This section offers options like – customer list- targeting, matched emails, phone numbers, Facebook user ids; Website Traffic- targeting people that visits your website or a specific page on your website and lastly App Activity- targeting people that have done a specific action in your app or game.
  • · Choose your budget: The next thing is to choose you spending for the ads. The budget is based on the maximum amount you wish to spend. You can choose whether you want to pay per-day, month or life time.
  • · Choose your objective: The next step is to bid for an objective. This objective is based on impression or clicks. This will determine how you will be paying and how your ads are going to be served. For example if you choose the objective for impression you will be paying for ads served to audience who are likely to click or like your page. After placing a bid choose when you want it to run under scheduling. If you are focusing on a region, it will be wise to run your ad the time you know they will be awake.

Choose how you want your ads to look

With the fourth step already done, now you focus on how you want your ads to look like. Here you choose your images, headlines, body text and the placement of the ads. You have two ways your ads csn look; in a Single Image ad or Multiple Image ad. You can choose between one to six images for a single ad. For the headline you are allowed only 25 character so be creative. The body text allows only 90 characters so be concise and specific. Lastly you choose where you want the ads to appear; on your audience news feed, right column, mobile news feed, or audience network.

Place Your Order.

With the your ads look done and review the next step is to click on the ‘Place Order’ button located at the bottom right hand corner. You will receive an email that your ad has been reviewed and approved. Voilà you are done.

Create a Facebook Ads report

Your Facebook ad has been created, the next normal thing is to monitor its effect and this requires a report card. To create a Facebook ads report, visit Facebook getting started site. Go to Ads manager and navigate to reports. Here you will see data called general metrics from your last 30 days Facebook ads campaign. You can either study it on the web page or download the data. To download, click the blue button on the top right corner of the page. Note you have the option to customize the way you want the data to appear.

And with this I bid you good luck in your Facebook ads campaign. If the article was helpful please share with someone.

December 14, 2016

Tweet like a pro - 7 type of contents to share on Twitter

Tweet like a pro - 7 type of contents to share on Twitter

Hi there!

Hope you had a great day? I am back today again as to share with you some few tips i recently discovered about Twitter. I do not know about you but i am sure a lot of marketers will agree with me that aside from Facebook, Twitter is the next big platform that helps marketers achieves their goals when it comes to sales or spreading the word out. In short i see Twitter as the fastest, short texting way of passing information and engaging people with people including making new friends.
 
Today we will look at very simple ways to market not only product for business and companies but also our individual selves by using the right content. So if you want to improve your twitter marketing strategy, tweet like a pro or even get more followers and re-tweets; sit, focus and read along as i share with you seven great contents ideas you need to share on twitter that will make you look like a twitter pro.



So let’s get down to business

  • · Inspirational quotes: Sharing inspirational quotes is one way to catch the eyes of twitter users. Quotes that attracts our everyday lives particularly success quotes is one way to get people’s attention. Now imagine sharing a quote that is accompanied by an image instantly gets loads of re-tweets. According to statistics; users who share more quotes on a daily basis gets 43% followers and r those that add a quote to their tweets gets 19% re-tweets. Now adding images to sure quotes makes it looks more attractive and compels users to re-tweets and favorite it. It is advisable that when you intend on tweeting a quote with an image let it be your own unique creation. There are several easy images creating website out there to assist you. Among them is Post Planner.

  • · Infographics: Infographics are picture graph with easy to understand information. It is the power-point of the internet. Infographics is a great way for business website and blogs to grab the attention of users. Sharing infographs on case studies; success stories; data; presentation; blog articles and so on make a bigger impact on your twitter campaign. According to statistics; infographs get 30 times chances to be read than articles; they are also shared and liked 3 times more than other content. Reason is people prefer an easier way to grab information and infographs does exactly just that.

  • · The next on the list is VISUAL: I should have probably placed this on top of the list but then it’s still on the list. If you have been following the trend of marketing on social media, by now you should know that the usage of visuals particularly videos is something that remains on top the advice list for marketers. This is because visuals allow you to tell your story or market your content in a very unique way that catches the eye. Learn to manipulate the use of colors for your image. According to stats, tweets with images get 34% re-tweets; contents with images gets 94% more views and images with bright colors increase people’s willingness to read the content by 80%. As for videos recording a video or doing a live stream increases interaction with your audience. You can share your periscope, YouTube, Facebook live videos on twitter. Also under the visual section is the use of GIF animation. They are easy to create, share and consumer. GIF is the word transferred through the use of creative picture slides in one picture. As I said they are easy to create thanks to the several great gifs creating apps we have. Here are just 5 of the best ones; Gifmaker; Gif toaster; Gif cam; Gifer and lastly Gifx.

  • · How-to-do and List: contents that carries this words as headlines on twitter quickly catches the anxious user who will want to know more. This kind of content gets 3 times more re-tweet than other contents according to stats. They are easy to read, shareable and very educative. Examples are; how to format a disk drive, Easy guides to creating a blog; List of Chinese restaurants in Lagos and so on. Contents like this are not easy to pass by

  • · Emotional Contents: This kind of content is mostly shared by NGOs, entertainment and news site, Christian organization and so much more. Imagine the re-tweets that follows tragic events like suicide bombing; floods disaster and many more then you will know what I am talking about. Now imagine someone shared this on twitter; “survival story of a 6 year old in war torn Syria” – trust me the re-tweets that follows will be very plenty. Stats puts it that emotions such as Awe gets 25% re-tweets; Laughter gets 17% while Amusement gets 15%.

Whoa! We’ve gone through five great content you can share on twitter. Hope you aren’t tired yet, I still have two more on the list. So far we have listed Inspirational quotes; Infographics; Visuals; How-to-dos; and emotional contents.

  • · Engaging Questions: this is basically for companies, industries, government parastatals, NGOs and so on who use their social media as a tool for customer services. Asking your customers question about your product or what they think about an issue, a current trend or what their needs are increases engagement and interaction between such organization and their customers. Stats put it that engaging questions 1,050% more replies than other content; 100% comments than other contents and lastly questions that comes with the words “should”, “would” and “which” gets the most comments.

  • · The last on my list is simply interaction; Twitter is among the many social media platform and just like them it was created for socializing. Don’t commit the error of only using twitter as a medium for market. Create interactive contents that lead to conversations among your followers. Share contents like quiz, Infographics, contest, assessments and so on. For brand promoters try to let your followers know that there is a man behind that brand who want to connect with people and not just the brand. Learn to like, favorite, re-tweet other people’s contents. Also show appreciation for new followers. Trust me from personal experience thanking a new follower publicly on twitter gets you s favorite, like, re-tweet and new followers.

And this is all I can share. There are other great types of contents to share, it depends on individual personality. However with these few types of content I shared, I sure you will are on the right track for a twitter success, just be creative. And with this I bid you good luck on your twitter campaign.


December 13, 2016

How to easily start a blog in 2017

How to easily start a blog in 2017

Hi there!

The year is almost at an end and you are probably thinking I want to start a blog but I don’t know how to begin. Do want worry this tutorial you have clicked on the right link. The art of Blogging as now become a fashionable trend in the internet world, an easy way to disseminate information to the public without too much a hassle except from the finding information part. While some people see blogging as a hobby others see it as one of the simplest ways to make money. Now before I take you into the guide of starting up a blog, I will love to first say that there is a big difference between someone who started a blog in 2006 and someone who is starting in 2017. There is a timeline of development and rules and regulations updates from 2006 to 2017. It might have seems very easier back in 2006 to get a blog running and start making money from it but in 2017 there are rules you must follow. Let’s gets started.
how to easily start up a blog in 2017

Get the right Niche

Now back to business starting a blog is easy no doubt but keeping it running is another thing. The first thing I like to pinpoint when I advise my friends on starting a blog is to get the right niche and stick to it. I was once a newbie in blogging and I won’t lie to you, I’ve tasted the bad side of starting a blog. My current blog is just six months old, this is because have been jumping from one niche to the other trying to find the one that suite me best. There are various niches to blog about, including your personal life experiences. If you don’t have one there are few ones you can pick from;

1. News: News blogs if one of the most popular blogs on the internet. Blogging about news surely attracts attention. If you don’t want to be on your heels every time a new news update comes out you can narrow your news niche by focusing either on international or local news, politics or economics either one you choose.

2. Entertainment news: Entertainment is the next big thing after news. On entertainment, you have a lot of audience. Updating them about the latest movies, music and celebrities will surely catch their attention.

3. Technology: technology is another niche you might want to venture into. There are lots of technologies that people want to know about. Both old and new. You can also narrow your niche and focus on a particular technology industry.


Choose your blogging Platform

You have chosen your niche, now you want to let the world know about it. The next step is to pick which blogging platform. It can be free or paid whatever you like. Don’t be afraid no html coding needed. When it comes to choosing a blogging platform; there are three popular platforms that are advisable for you to go after.
  • · Wordpress.org: Wordpress.org is a paid version of wordpress. This requires a self-hosted domain. It is the most used blogging platform I the world. It is easy too set-up 
  • · Wordpress.com: this is a free version of wordpress. This platform is already hosted. Both wordpresses are easy to setup. Have nice quality designs that are mobile responsive and lots of ad-ons. 
  • · Blogger: Blogger is the next big thing to wordpress. It is easier to setup. Has lots of help from its support forum; AdSense integrated and also have several ads-on.

These are the three most popular platforms, but there are others such as Tumblr; Typepad, Blogsmith and many others.


Design your blog

You have chosen your niche, selected your blog platform; the next step is to design your blog. For those using blogger just like me; designing your blog using bloggers theme might not seem cool but there are ways you can make it look clean nice and mature. You can either design it by downloading already customize themes from mybloggerthemes.com. Now while designing your blog here are a few tips you should put in mind.
  • · Make use of themes that reflect what you are blogging about. Don’t use themes meant for sports on an entertainment blog. I’m sure you get what I am saying 
  • · Don’t over use colors. Make your blog look mature and don’t try to make it too colorful. Too much color can be bad-blood for your blog. 
  • · Lastly don’t cloud your blog with unnecessary side attractions. Some people load their blog with too much adverts and side bar attraction that it makes it hard for their blog to load quickly.

Now the decision steps - self-host or free host?

This is one of the very big decision you will have to make along the way while blogging. Let’s say you started with a free hosting blog such as Blogger.com; one day you will need to decide whether to change to a self-hosting option or remain with the free one. There are several reasons on why you will want to choose the former.
1. The free hosting blog might one day decide to delete your blog thus making you lose a lot of information and your effort a waste of time.
2. These free hosting blogs also advice you go for a self-host domain as an immediate alternative after using theirs for a few years or month. For example Blogger advice you to integrate your blog into a custom domain. I think they have a reason for that.
3. You will like to have your own domain name. For example myname.com. Free hosting site accompany your blog name with their customize domain; yourblogname.blogger.com.
4. Using free hosted blogs has its own limits and you might not be able to fully monetize it.

So if you decide to choose a self-hosted blog. There are several domain hosters out there you can pick from a variety of choice. A domain name is the url of your blog; for example lindaikejiblog.com. While a domain host is the internet company that puts your website up on the internet for everyone to see. Some hosting companies do more than just showing your website to the world, they go further. For those in Nigeria I recommend smartweb.com.ng. it is very cheap.


So with the few tips below I believe you are ready to start your blog right away. I wish you all the best.

December 9, 2016

Google experiment with mobile-first indexing for search engine

Google experiment with mobile-first indexing for search engine

Making your site mobile friendly has been a musical rhythm among SEOers for the past five years now. In those five years, Google, the master of all search engine has been taking various steps to make this a priority for all website – thanks to the vast increase in the use of mobile devices. Recently the search engine giant began testing what is referred to as the “mobile-first indexing” proving once more that next year, 2017 mobile friendliness will be a top major factor in search engine ranking page for Google and trust other search engine will want to follow suite.

Google announced the new development back in November noting that it was an ‘experiment’

“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we're going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”

Google experiment with mobile-first indexing for search engine


But we know that this isn’t Google’s first experimental move to show the importance of making your website a mobile friendly one not just friendliness alone but also speed. So at this point if your website isn’t on the friend zone yet I advise you do so as this will be a major part of Google’s search engine game. To prove my point I will put you through Google’s historical plot for a mobile based ranking factor.


It all started in 2010 when the tech giant first announced it steps to a mobile world for website through its then CEO Eric Schmidt at the Mobile World Congress. In Schmidt words;
“Our programmers are doing work on mobile first….. We will still have a desktop version. But we will also have one on a high performance mobile…..”


Following Schmidt statement Google took it first step to a mobile friendly website by adding Mobile Usability Report to webmaster tools in October 2014. It mission was to set the foundation for a new mobile based website algorithm. In November 2014 Google added yet another update to it search engine and this was the ‘Mobile Friendly Snippet’ which came alongside regular mobile search result indicating if the website was mobile optimized.


2015 however became the year Google places more serious thought to mobile friendly issues. In January the search engine giant issued out warning to webmasters indicating that website that aren’t mobile friendly won’t be ranked on searches made through smartphones. In February of the same year it announces mobile algorithm update. It further mention that by April same year it will be using mobile friendliness as a tool for search engine ranking for smartphone devices. Come April 2015, it sounded the starting gun and mobile friendly algorithm went live.


With the mobile friendly algorithm coming to live, search engine optimization became competitive as marketers worked their way into adapting to the system. In October 2015 Google announced a speedster into the mobile friend zone. This speedster what we know as Accelerated Mobile Page(AMP). AMP is a way of reducing the gap between fast loading mobile devices and slow ones by helping website owners build a lighter version of the mobile website for slow loading ones. An example can be seen in the html basic introduced to gmail.


In February 2016 this new speedster came live after months of beta-testing; AMP results began to appear on top stories of mobile search engine result. By September AMP result goes beyond top stories and is now appearing in the main section of search engine result. Now all types of publishers can now enable AMP-content for their website. Sad or rather relaxing news is that AMP isn’t a ranking factor for search engines as Google as announced. Thus SEOers may not need to take it serious but then it is an added advantage.


Moving further in November of this year Google begins the Mobile-first indexing experiment of which mobile version of a site will be considered first for the purpose of search engine ranking. Google says it receives more mobile searches more than desktop searches.


So with this historical presentation postulating the domination of mobile friendly website over desktop, how do we get on the advantageous side? Below are a few tips;

  • · Have a mobile friendly website: this am sure you already known but just to add a few. It preferable you have a mobile responsive website than a dedicated one like m.blogspot.com. 
  • · Reorganize your content for mobile friendliness: try to make your content shorter for mobile devices. Reduce the size of images and videos for easy viewings on mobiles. 
  • · Prioritize factors that are needed for the new mobile-first indexing: these factors are site speed and user experience and engagement. 

You can checkout other ways to optimize your site here

Sources;


https://blog.hubspot.com/marketing/mobile-first-google-index#sm.00003lv454ez3egsxle2c7vsesjmt


https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html


https://blog.red-website-design.co.uk/2016/12/02/googles-latest-update-affects-website-infographic/





December 8, 2016

Easy guide to Google Adwords setup

Easy guide to Google Adwords setup



Tired of SEO hassle - Want a quick way to rank on Google’s SERP with the main focus on generating targeted traffic to your website? Then what you need is Google’s pay per click (PPC) advert system, “Google AdWords.” We are going to look at a simple, straight to the point guidance on how to effectively use the AdWords system without making a mess.
how to setup Google Adwords

Firstly what is Google AdWords?

This is a Google’s search – self-serving advertising program that helps business organization to meet their targeted goal through the use of keywords. The program however is not a free Google service. Its services depend largely on the product you are offering, how appealing your website is and how much clicks cost. What you should also put in mind is that the cost of clicks depends largely on the bidding price you are able to offer for a keyword as against that of your competitors.

Basic Term you will come across while setting up Google AdWords

  • Keywords: This is a special word related to your industry that you will have to enter in to AdWord to help you reach targeted people who will be searching for such keyword in Google search engines.
  • Search Terms: this refers to the words searchers type in search engines that match or related to the keywords you have selected.
  • Impressions: this refers to how many people have seen the ad. It is counted regardless weather people click on it or not.
  • Cost per Click (CPC): each time someone clicks on your ad, you will be charge according to the bidding rate you offer for the keyword used in the ad.
  • Click through Rate: this refers to the percentage of people that click on your ad compared to those that viewed it. If you have a high click through rate, it simply means your ad campaign is on the right track.
  • Conversations: this is an event setup either in analytics or adwords. These event can either be contact forms summited, newsletter subscriptions, phone call through the ad or on the website. Setting up conversation is normally not easy and might require the service of an expert.

We have looked at the basic terminologies you will come across as you setup adword campaign let’s move over to Keywords Match types.

Keyword Match Types

In this category we have 5 match types, all playing different role when it comes to matching your keywords with searchers terms.
  • Broad Match: this is the default match setting for all keywords. Though it will march similar keywords for you, it can also produce irrelevant search terms that might not be close to the keywords.
  • Exact Match: this only shows ads that matches the keyword exactly or is extremely close to such keywords.
  • Phrase Match: as the term implies, it matches keywords with similar variations of phrase that the searcher might type.
  • Broad Match Modifier: this is the modified version of the default match setting. It allows you to dictate which words are needed in order to show up in searches. These words can appear in any order and match any variation
  • Negative Keywords: this is to stop irrelevant search terms being match with your keywords.

Now that you’ve known the types of keywords matching system, let me now properly guide you on setting up adwords.

Starting AdWord Campaign

  • Campaign: the first thing you will be required to do while setting up an AdWord is the campaign. This dictates the overall targeting methods of your adgroup. It focuses on the cost of the campaign, what time you want your ads to appear and the target locations for your ads.

  • AdGroups: this is the second thing you will need to setup after finishing with the campaign. It purpose is to help your ads appear only on relevant searches. Here you input a list of keywords that will trigger the ads that you have created for the group. Fewer keywords mean better Adword campaign as this will tighten up the focus on each adgroup as much as possible.

  • How to pick Keywords: Google adwords comes with a free tool known as the ‘Google AdWord keywords planner.’ This tool how many searches related to your keywords is made per month. Just input a list of keywords related to your business and a long list of keyword searches will appear. When the analytics appear, do not focus on the automated generated keywords but that which is generated individually.

  • Knowing the Search terms: After setting up your account, you can find out the search terms that are being matched with your keywords. All you need to do is click on the keywords tab, underneath it you will see the sub-tab search terms click that too. Knowing search terms will help you add more negative keywords to block your add from appearing In searches not relevant to your industry.

  • Quality Score: this is the last on the list but also very important. It is the SEO of AdWords. Quality score focuses on how good and relevant the ads are for users. Google main focus is users experience and a good adwords campaign and thus they give discount to advertisers whose ads are relevant to Google users. What this means that someone who paid less for a particular keyword can out rank those who paid more if their ads beats the type of user experience Google wants.
So in what way can we calculate the quality score of an ad.

There are four ways by which quality score is rated with the maximum achievable score being 10. Ad placers need to work their way up and re-strategize their ad campaigns.
  1. · Starting score: automatically every ads bidder have a starting score for quality. This is normally 1 point
  2. · Expected CTR: expected click through rate is assigned based on the average expected clicks on similar ads/ keywords. After AdWords will then use the data of your account to assign you a score E-CTR.
  3. · Ads Relevance: when assigning keywords to your Adgroups be sure that those keywords are relevant to your campaign and will be relevant to your target audience too. Has noted earlier, use fewer individual keywords for each of your Adgroups.
  4.  Landing Page: fine user experience is what Google wants. Landing page experience is can be improved by making sure that your keyword is mentioned in all the content on the page. Make sure it has a good navigation system and the website is fast when loading. 

At this point we have reached the climax of the lesson, however before you start an AdWord campaign, put in mind that it isn’t for every kind of business and it is no longer cheap as it used to be.