8 simple guidelines to creating out of the world content.


Writing is a way of transmitting ideas, reflections, impressions and experience - Richard McMillian

As a beginner in content marketing, it is not new or should I say it is a common knowledge that we are often faced with questions like; how do I start writing? What methods should I use? Is the headline catchy or will people see my content as a piece of crap and won’t read up to the end?
These are several questions that comes to my head any time I want to start writing a new piece of content on my blog which brings me to the question…
What makes a good content marketer?
A good content marketer is a person who is able to use written word, video or images to create content that attracts and keeps a reader attention while also convincing the reader on why he/she need your products or services.

In the world of digital marketing or online marketing (even outbound marketing) , which ever you prefer, creating a very good content for marketing purposes wins the game and to become a master of the art of content marketing, one must have acquired the art of writing- which is not easy by the way.

The art of penning down good contents comes from a long road of experience and practice. However that is not to say that because the road is not easy there aren't guidelines to assist you; of course there are.

In a bid to answer the questions I asked myself every time I decide to pen down something, I went on a little research on ways by which i can improve my writing capabilities and for sure I found answers.

This post offers you simple and easy to understand content writing guidelines that will help you on your progress to becoming a master content marketer.

1. Heavy-duty Headlines: To twist the words of copyblogger , you first need an headline that is catchy, attractive and as a magnet easily draws your audience attention. Your content headline is the first thing that gets your audience attention and it is what decides whether they are going to click on it or not. Your headline is that cover that judges your content. At this point,  you will be wondering how do I get my headline right? The answer to this question is your headline should contain a mixture of the desire of your audience and the benefit of your content to them. Take this as an example;
'10 ways to make money online'
The above headline easily draws any reader attention particularly the unemployed. First of all it preyed into the audience desire- that is the thought of making money - while at the same time telling the audience that there are 10 ways to make money online; a secret to be revealed in the content that follows the headline.

2. Superb Introduction: As I said earlier, your headline is that cover that judges your content, but having a good headline is only the start of the game in content creation. Yes your headline did its job by magneting your audience attention but how do you get them to stay and continue reading? This is where your introduction comes to play. The intro of your content should be a calculated communication that transits your audience into the next phase of your work-the body of the content. Your introduction should contain the motive of giving the audience an idea on what your article offers. In other words pinpoint your message in the introductory section and use it as a guide throughout your article while avoiding contradictions and confusing tangents.

3. A Superb Body: The body of your article is where the information dispersal really happens and in writing the body of a content one must be very careful not to bore your audience with jam-packed body of words that scares the audience at first sight. Your body should be well arranged and articulated to bring about easy learning and understanding to your audience. While writing your body take note of these points below;

Use Subheads to highlight your key lessons. These not only ease the comprehension but also improves the reader learning ability and memory.

Format your content for easy reading. Make use of bullet points and block notes to highlight important points. Also reshape condense content into short paragraph so your work doesn't look banal.

Paragraphs should transition smoothly from one to the next. Your paragraph from one concept should glide smoothly to the next by choosing the first and last words carefully beginning with the most important information.

Do not let your sentences run to long. Shorter sentences are better. When you long-wind your sentence, you create boredom and trust me your reader will not care to follow.

Following the above rules will assist you in creating a good and non-banal content body. But that is not all

4. Use Hyperlinks (internal and outbound links): Hyperlink or internal linking which ever you choose to call it, helps keeps your audience abreast of information. Linking your content to relevant articles that support your claim and provides more information, increases your authority and trust among your readers. Thus it will be wise to link your contents to either previous article that you have written or someone else, podcast, videos and images that supports your idea.

5.Avoid Tautology: Tautology is seen as an unnecessary repetition either in word or sense. Pinpoint the keyword unnecessary, repeating the same words or sense ignites boredom and can easily drive your audience away. Take for example she is reading a book and as she read the book, or she as written a book of love and now she is writing another book on love. Note the continuous reappearance of the words book, read and reading, love, write and written, repetition like this tells the reader that you lack vocabulary. For the first example you can rephrase it to something like this she is reading a book and as she turned the pages….. and for the latter example something like this she is the author of a romantic novel and now she is writing another book with a love theme.
To avoid tautology, one must possess a book of synonyms - that is different words with same meaning. Such book will assist the writer in finding a word to substitute for another word.

6. Cross Check Spellings: Not everyone can boast of being a master in the art of spelling and thus one must be careful when writing. Do not use words that you are not sure of and check the spelling of words when you are in doubt. To do this you require a dictionary at your side. The dictionary however is not just to check the meaning of words alone but also to cross check if the meaning of the word in use carries the appropriate shade of meaning. Thus the dictionary also help us verify if the word in use is indeed justified in the sentence.

7.Use Precised Punctuation: To create a favorable impression on your audience your write-up must be grammatically - that is correctly punctuated. Using the right punctuation at the right interval promotes clarity in your work and ease the readers ability to grab your ideas.

8. Proof-read your work: This is the part where every writer tends to make the gravest mistakes. I too do make this error. Confident that he has written a very sound article, the writer immediately publishes the article without giving a second thought to check if there are any errors. Proof reading your work is the most important part of every content creator. It gives you the opportunity to pick out certain errors such as missing, misleading and repeated words, typo errors and formatting mistakes that can do a lot of damage to your fine write-up. By proof reading you are given the opportunity to correct these errors.


I have critically explained every point to becoming a good writer to the best of my knowledge and with the assistance of very good content writers who through their work revealed the guidelines above. For the benefit of all let me in a short paragraph summarize the points mentioned above.
Dutiful headlines that combines the needs of your audience and the benefit your article brings to them is the starting point. Then we headed on to creating a superb introduction which is a calculated communication that gives the reader an idea of what your article has to offer and helps transit your work into the body section. Your content body should be well formatted paying attention to the use of sub-heads to pinpoint key lessons and ease comprehension, reshaping dense content into short paragraph, making use of bullets and block notes. Carefully use words that can aid the use of a smooth transition from one paragraph to the other. Cross check your spellings. Avoid over using a particular word or set of words. Use hyperlinks to other contents that solidify your ideas. Use precise punctuation, get a dictionary and a book of synonyms to assist in cross checking wrongly spellings and aid in providing words with same meaning for a more colorful write-up. And lastly proof read your work for clarity and mistakes.


So here we are at the end of the article. At this point all you need is the right inspiration and I hope with this article I have offered you a little of that. The rest comes from you. No good content writer you see today became one in an instant. Neil Patel a genius in content marketing and digital market revealed that it took him 10 years to be good as he is today so why the rush. With this I leave you with a paraphrase a writer should bear in mind. Genius is 10 percent inspiration and 90 percent perspiration.
Good day!