February 13, 2017

Social Media Manager: Responsibilities and Skills

Social Media Manager: Responsibilities and Skills

Responsibilities and Skills of a social media manager
Since entering the twenty-first century a lot of changes, growth and advancement have been seen in the technology world which has led to a tremendous introduction to new kinds of jobs that no one in the last decade could have ever imagined.

Thanks to the Internet, app developers, search engines, emails and others - jobs like digital marketing, search engine optimization specialist, copywriters, social media managers, bloggers, content marketing and so many others are now invoked.

among them, the most requested nowadays is that of a social media manager and I wouldn't be surprised if a lot of people out there don't have an idea of what really the job entails. Thus this post is to clarify and put those who are nascent about the responsibilities of a social media manager through.

As the job title implies 'Social Media Manager' one could easily suspect that the job is only limited to the management of a company or an organization social media platforms -this is a fallacy- cos a social media manager goes far beyond just managing social platforms.

Who is a Social Media Manager?
Monster.com did well to give us a clear understanding and idea of  who a social media manager really is;
"social media manager(s) is responsible for developing and implementing marketing strategies for business(es) social media sites. This might include blogging, creating social media profiles, managing regular post and responding to followers"
in other words, the social media manager is responsible for handling a company's social media marketing and customer services. The position requires the person involve to;

  • plan and set goals
  • build brand awareness and online reputation
  • content marketing
  • search engine optimization and search engine marketing
  •  cultivating leads and sales
Monster.com further noted that a social media manager "must stay at the leading edge of industry trends and is responsible for evaluating the success of their marketing effort and tweak the marketing strategy as needed." That is the social media while also monitoring the effect of his/her marketing strategies and apply changes when necessary. A social media manager is creative and highly motivated.

Why We Need a Social Media

A lot of people particularly business owner be like 'oh why do I need someone to manage my business social profiles? I can handle it on my own.' One thing some business owners forget that social media management is totally marketing and that means time and focus. Managing social media for companies is a delicate duty and a full-time job. It needs ultimate concentration for effectiveness and result.

Secondly, brands and companies have come to acknowledge that the social media plays a vital role in marketing thanks to statistics that prove this. Social media platforms help drive sales, quality traffic, leads and boost online reputation. Thus the need of a professional with enough time on his/her hands cannot be debunked.

The Responsibilities
First and foremost a social media manager is a marketer, brand manager and to an extent a public relations personnel. He/She creates and implements a social media plan which according to krusecontrolinc.com involves;

  • Brand development
  • identifying the target market
  • setting clear objectives/realistic goals
  • visual design and web development strategy
  • content marketing strategy
  • promotion strategy
  • engagement strategy
  • conversion
  • measurement and analysis to establish ROI
However, the responsibilities of a social media manager include but not limited to the following

  1. developing relevant contents topics for target customers or audience
  2. managing publish content
  3. monitoring, listening and responding to users in a social way (customer service)
  4. Promoting brand products and services via social media channels
  5. develop and expand community/influence outreach efforts via social media
  6. design, create and manage promotions and social ad campaigns.
  7. manage efforts in building online reviews and reputation.
  8. analyze key performance indicators and modify strategies if required
  9. compile reports for management showing Returns on Investment
What are the skills needed?
Postcron gives us an insight into the skills required from a social media manager;

  • Graphic design: ability to use photoshop, text editing, PowerPoint, and excel
  • Excellent written and oral communication skill
  • Knowledge of HTML and website management
  • must be familiar with web analytics tools and ability to use it.
  • must be familiar with social media platforms and their tools
  • familiar with managing blogs, discussion forums, ratings and reviews
  • must be able to manage a computer both Mac and PC.
  • knowledge of marketing and brand management
  • content writing and development
  • familiar with different advertising systems and paid promotion
  • knowledge of ROI analysis, conversions, and social media key performance indicators.
  • SEO and SEM knowledge.
  • must be open minded and ready to learn
Final thoughts/Advice
Social media plays a vital part in digital marketing and every organization understands it benefit and thus do not joke with it. Becoming a social media manager is a Herculean task, however, it doesn't need that special degree or you going to some special classes to learn the job (though the classes and degree/certificate are an added advantage). To become a good social media manager requires the zeal to study and as I always tell my friends 'the greatest library in the world is the Internet where every trade can be learned for free.

What I described above is the duties and description of what the job of a  'Social Media Manager.

But  then expect that some companies may need more or less of these duties so continue researching and if you get stuck, remember Google Search engine is your friend.'

At this point, I bid you goodbye and wish you a successful career as an SMM with these few tips from expert social media managers and community managers.
  1. be passionate about your work
  2. be thorough and observant in other to detect threats, opportunities and trends
  3. always plan and always update your strategies with a future view of where you want your community to be in the later years to come
  4. review and adjust to new trends.
  5. admit your failures and right them.
  6. have a good sense of humour
  7. remember you are dealing with potential customers, customers and leads, so don't let negative comments and response get to you.
  8. be patient and persistent
  9. always research.
  10. and lastly seek help from allies, volunteers and others you know can help you.

With these skills, you are ready to become a social media manager.

Further readings

February 9, 2017

Lost strenght editing.....get it back with coffee

Lost strenght editing.....get it back with coffee

In my last article, we talked about alcohol and how it helps us to boost creativity. Today I will be taking you to the opposite side. We will be looking at the effect of caffeine to how the brain and how we can utilise it to our advantage in editing our content.

One can not overlook the importance of caffeine in our everyday life. For an average American worker, a cup of coffee is all he or she needs to do the day’s work same goes for the Europeans and some part of Africa.

As a student during my university days while pursuing a degree in History and International studies taking coffee became a hobby as our classes ran for the whole day and the only opportunity to pick up a book and read was in the evening when I was already tired from the lectures of the day. Sometimes I could take a lot of coffee, particularly during exams period to help me keep awake throughout the night so as to study before the exam day.

I am sure that this experience is a general one for every student particularly those studying in Nigeria.

Of all product that has caffeine, coffee is the most widely used and is best prescribed than other chemically manipulated products that come with caffeine such as Red-bull, Power Horse and the rest.

While alcohol helps us relax and reduces the working process of the brain, caffeine does the entire opposite. Caffeine gives us a more working memory to focus on a particular task. It helps us ignore distractions, and provides us with the extra energy needed for any particular task you are doing.

The science behind caffeine
There is a particular chemical in our brain called adenosine which signals the brain through it receptor called adenosine receptors that the brain is running on low energy.

The chemical signals our brain to work slower and decrease energy demand, thus making you feel tired.

 The thing, however, is that these adenosine receptors prefer to have caffeine than taking the natural chemical adenosine.

When caffeine gets into the receptor, it immediately tells our brain to dismiss the lies of the adenosine chemicals, convincing the brain that it can still work on full capacity thus in the next 2, 3, 4, 5-10 minutes depending on what product with caffeine you take, you will start to feel the effect of the false energy deposited in you by the caffeine which will last for several hours.

For coffee, it caffeine effects begins to manifest within 10 minutes of taking it and it last up to two hours. No wonder you still see some workers order for a cup of coffee during their lunch break.

Note this; caffeine isn't actually giving you any energy per se, it is just hiding the truth from your brain by telling it that your energy reserve is good to go even when there is none.

The good side of caffeine
As a content writer, blogger and worker- caffeine come in very handy especially when you have a work to do that does not need to be carried over to the next. A cup of coffee or a can of red bull supplies me with the false energy and focus needed to complete the work.

Caffeine, as noted earlier, kicks affect five to ten minutes after it intakes and thus gives you the energy and focus as a content writer to edit that creative idea which you got from taking those three bottles of beer.

The bad side
just like alcohol, caffeine also has its bad side. Let me share with you an experience.

While studying at the university, I think it was my third year in the school. My best friend whose name I won't mention had missed class for a whole month. So to meet up with what he had lost, he embarked on night reading and thus was always of coffee - to read at night and also to keep him awake during the day.

The end result was that he had so much caffeine in his system that he never needed any to stay awake for 3 days straight without sleep. That was not the worst part, his brains were overworked and he could not understand whatever he was reading. He had to go on three days rest, I mean sleep when the caffeine finally wore out.

What is the point I am trying to make? Just as too much of alcohol isn’t good for the brains, so also too much of caffeine can cause the brain to break down.

All so it has health issues and is not recommended for everyone.

Lastly taking a small amount of caffeine, especially coffee results to tolerance and thus you will need to continue taking it for the effect to continue.

When to take caffeine
The best time to take caffeine is when you have a task at hand. For people in my niche - that is content writing and blogging, the best time for us to take caffeine is when we want to edit a content for publishing as all our focus and energy will be channelled towards editing only.

Caffeine which is mostly found in coffee helps replenish lost energy by convincing the brain that it can work effectively even though there isn’t an ounce of energy left. It is very good for editing and carrying out the task that requires your entire focus as caffeine aids in putting away distractions and boosting one focus.
It, however, has its bad side. Too much of it can make you lose out from its effect as it can further weaken your body and make your brain very dull.
It should only be taken when the need arises. When you feel you need extra focus to edit that content.

Coffee is good for executing ideas. However, too much of it might make you lose it benefit. It should be taken with moderation and not as water.


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February 6, 2017

Out of Ideas? Use Alcohol

Out of Ideas? Use Alcohol

 Man, Beer, Thumbs-Up, Holding, Happy

Blogging is all about creating valuable and effective content for your readers. While blogging may seem very easy, the difficult part, however, is the content creation part. In my latest or last blog post I wrote on simple guidelines that can be used to creating effective content through writing, but then how will you start writing when you don’t really have any idea of what to write.
Many bloggers today, perhaps except the news, entertainment and tech bloggers find that the greatest barrier of blogging is that they don’t really have any idea or that creative imagination to produce a good write-up, video, infographics or picture content.

In other words, there are no really creative ideas that they can come up with for their next blog post.

Truth be told, one of the biggest ways to get the creative idea for that blog post is to approach the internet sourcing out ideas from those that are already in your niche. It is a sure way.

However, have you tried sourcing for ideas using alcohol? I know this sound crazy, but there is a proven scientific fact that alcohol boost creativity and brings in new ideas when you think there is none.

Creativity on the science part is the ability to think of something original from connections made between pre-existing ideas in one's brain and the good thing about alcohol are that it puts your ability to be creative in ‘turbo mode.’

So how does science explain it?
According to researchers, via I Love Coffee, there is a part of the brain called the cerebral cortex. The cerebral cortex controls our conscious thoughts, language and interaction.

The thing is when this part of the brain gets hit by an alcohol from any source, for example, beer, brandy and so many others - it makes you less focus, you feel less concern about what is going on around you. It turns your brain to a tabular rasa for a few moment and decreases your brain working capabilities. That is it gives you a break from all distractions that normally occupy the brain.

The good side is that it turns on your creativity by “boosting your imagination and inner consciousness”.

According to expert editor, “Alcohol has been shown to depress certain responses in the brain, and misdirect information, resulting in unusual connections…that as potential to be helpful for creative tasks, like writing”

So for those that need to think outside the box, alcohol sometimes get you there.

How to use alcohol for creativity
The idea is not to get drunk but get tipsy according to Expert Editor and I Love Coffee.
It is said that 0.007 percent of blood alcohol is the sweet engine for getting creative and that like 2-3 glass of beer.

It better you get tipsy to gain outside the box ideas than having nothing upstairs at all.
And when I say drinking alcohol, I am not saying sipping it. To get creative you need to get to that effect point which comes when you rush the beer or brandy. After the rush, you can then beginning the sipping mode to control or maintain the after effect of drinking too much. The point is during the rush drink to the part where you just feel tipsy but can still control things around you especially writing.

If you wondering why I said ‘especially writing’ so that you can put down your raw creative ideas for editing later.

How has alcohol been proven to boost creativity?
According to a study 40 men were chosen to complete a 20 word-puzzle, half of them were sober and the other half had 0.075 percent alcohol level in their blood stream.

The result thereafter was that the guys who were sober took much time in solving the puzzle than the guys who had alcohol in their blood stream. To be precise the guys without alcohol spent 32 percent longer in solving the puzzle than the guys with alcohol.

The study further noted that the sober guys were only able to solve six correctly while the tipsy guys did nine correctly. The observation alcohol had helped the ‘tipsy’ guys to defocus from other activities that the brain might have been distracted with and placed more focus on diverse connections which was solving the immediate task.

Another study more in the digital marketing area brought 18 advertising creatives who were split into two groups.
One group was allowed to drink all the alcohol they wanted and the second group drank just water.
They then went on for three hours formulating an idea for an ad campaign.

The end result, those that had taken alcohol before embarking on the task came out top with four out of the five best ideas, as well as the most ideas.

The study proves that a few bottle of beers or shots of whisky or brandy can bring out the best creativity in you.

When to take alcohol
 It is best you take it when you are looking for that initial idea as it effectiveness boosts one's creativity and opens the door of ideas.

The bad side
Beer may be good for being creative but it has its bad side.
First, it makes you feel less focus about what is going on around you which is not a good thing.

Secondly if taken a little too much you can get over creative - that is you become a nuisance.

Thirdly, it is generally acceptable as one of the main causes of an accident so there are many rules against alcohol; you don’t drink while driving; you don’t drink at the working place and most important of all don’t edit your work in a drunken or tipsy mode.
Definitely, do not edit while you are tipsy.

Being creative as a content writer isn't an easy task especially when you want that original idea. The post opens to us a new horizon on how to get creative using alcohol as an inspiration. Facts have been proven of its effectiveness.
Alcohol makes you less focus on the things around you and gives more focus to your imagination and consciousness. The idea is that you shouldn't get drunk but rather get tipsy by taking just 2-3 bottles of beer.
Do not sip it, rush it till it hit that effective point of which you are in the middle of being drunk and still in control of your senses. While you may have gotten that creativity out, remember to pen it down but don’t edit in that mood.

Alcohol is very good for imagination and getting creative. However, too much of it will make you lose its benefit.


Have you ever written or done anything creative while on alcohol?
If yes share your experience with us.
If no, what do you think about it?

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