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25 April 2017

Social Media Marketing: An Introduction for beginners

Social Media, Facebook, Twitter 

I have written different blog articles on how to use various social media platforms for marketing, there is one on Facebook, and another on Twitter and also Instagram.
However, I feel I haven't really given an introduction to the course itself.

Social media is now a part of our lives whether we want it or not. To be fair it is now the driving force of Digital Marketing or Digital Media Marketing which ever you may call it.
 Every business or organization see social media as a very big part of the organization grew as the use this medium to get inbound traffic as well as promote their brands.

So what is Social Media Marketing?

According to Wikipedia,  “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

In other words...
 Social media marketing is the process of using social media platforms to positively influence consumers toward a website, company, brand, product, service, or a person.

The end point of every social media marketing campaign is to bring the conversion to businesses and organization and when done wrong can destroy one's reputation online and eventually kill one business. That is why when one is running a social media marketing campaign, he or she needs to understand, listen and respond positively to customers no matter the negative comment they make.

What Social Media Marketing is and is not.....

Currently, Social media is a big deal. It is where your customers, audience, leads, the prospect is and want to be. It can be used by any organization no matter their services for marketing. And it is all about your customers, prospect, leads, and audience.

Social Media is not the first step for marketing, neither is it a fad or magic or is it totally free or a replacement for traditional marketing. Most importantly social media marketing is not about you 

Why is Social Media Marketing so important to businesses

  • It is where our audience and customers are gathered
  • It helps produce traffic to the business website.
  • It helps increase sales
  • It helps to build important business contact 
  • It is the best branding tool
  • It simple, easy to use and cost effective
  • It helps in link building for bloggers and 
  • It increases business popularity and brings leads to our niche area.
To become a good Social Media Marketer, there are two categories of skills you must possess.
  1. Technical Skills
  2. Personal Attributes

Technical Skills

The technical skills include;
  • Basic computer skills
  • ability to use search engines and social platforms
  • and a basic knowledge of graphic designs

 Personal Skills

Personal skills matter a lot in social media marketing.
  • Creativity and Passion
  • Personable
  • Diverse vocabulary
  • Listening and strong reading skills
  • Lastly Professionalism in responding to negative content.
The way you respond to potential customers even valuable customers can do a lot of damage to your business reputation and can kill your business before it starts.

We have looked at the definition of social media marketing, what it is and what it is not. We have also talked about why it is important to businesses and the skills a social media marketer needs to possess.
However what is required to become a successful social media marketers?

There are 8 elements required to be successful as a social media marketer


Let us look at them.
  1.  Have a targeted mind: you need to know your goals your target audience and where you can find them.
  2. Stay focused
  3. Measurement: Measure the success of your campaign.
  4. Produce great content: they say content is key. a very content causes engagement in an interesting way.
  5. Integrating with other digital marketing methods
  6. Simple: Keep your marketing simple and easy to grab. Drive home your point.
  7. Memorable: let your social media campaign give your customers a very positive unique experience.
  8. Stay updated. The digital world is growing many new social platforms are popping up. you must keep abreast of the new changes occurring.
Social media is a great medium to improve brand awareness among customers, to engage customers in exchange for long-term loyalty, and to boost product sales.


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