August 30, 2017

A concrete guide to SEO in 2017

A concrete guide to SEO in 2017

Complete SEO Guide

Search engine optimization means enhancing the rating of your website on Search engines like Google or Bing for keywords related to your commercial enterprise.


When people want something, the first thing that comes to their mind is "Google it". If a potential purchaser searches for your products or services, will they locate your website?

It’s not enough to be visible while people search for your organization name. What about those thousands of people that do not recognize your business?

Let's say you sell fashion items in Nigeria, If a potential consumer search for your services or products, will they able to find your website?

Having your website or e-commerce site name ranked by google is truly only a small part of SEO.

Right here’s what we suggest: when your online site is built and discovered, it might appear on the 10th page of google.

Awesome right? Incorrect.

When people do a search, they normally don’t leave the first web page of the search engine results.

Of a Fact, 75% of users never scroll past the first page of google.

You don't know!!!  Let's recall it once more:

75% of customers who search for a product on Google does not go beyond the first page!

What does this mean?

it means that in case your website isn't on the primary page of google (that is the first page),  it won’t reap the benefits of search engine optimization.

Number one spot on google? Is it viable to your personal website or E-commerce site?

Before answering this question, you really want to comprehend this:

On a google search engine web page, there are usually paid advertisement (which appears first on the search engine result page and sometimes at the bottom). Followed by the best result Google thinks is a solution to your search query(SEO).

Know this, the first indexed website gets  60%  attraction of all site visitors due to its position.

Reminisce about this for a sec…

For every 10 persons that look for your service, 6 of them will click on on the first natural (search engine optimized) link that appears on the result page.

Shouldn’t this be your Website?

Basically, when it comes to Search engine optimisation practice, there are two ways it can be done;
  • Black hat practice
  • White hat practice
Black Hat SEO practice is the illegal way of doing SEO and search engines always penalize those websites that rank using this practice.

White Hat, on the other hand, is the legal way of doing SEO. Search engines love the white hat a lot. For you to get your search engine optimisation right, White Hat is the recommended practice.

Getting White Hat SEO right is easy, all you need to do is follow the guidelines below.

How White Hat SEO is Done

When doing your SEO for either an e-commerce site, blog or a company's website, there are two areas you will need to focus.
  1. On-page SEO 
  2. Off page SEO 
We will deal with them one after the other.

On-page SEO


This type of White Hat SEO focuses on the structure of your website. Its main aim is to ensure that your site is user-friendly and search engine friendly.

It practices include;
  • Title and Meta description optimisation
  • Url structure
  • Website Navigation
  • Readability
  • Image Optimisation
  • Mobile Friendliness
  • 404 error pages
  • Website Speeds
  • Quality Contents
Now let see how we can use these practices

Title and Meta Description: Wheather for an article on your website or for the website itself, your title and meta description as it own role to play in search engine rankings. For this part of SEO, Keyword, or Keyword Phrase is the key. Ensure that your title and meta description carries the same keywords that can be found in the body of your content. 

let say you wrote an article titled "how to build an e-commerce website using WordPress".
Notice that the main keywords in this article will be WordPress, e-commerce, and website. ensure your meta-description also carries these keywords in it.

thus your meta description might read something like this;

"Learn how to create an e-commerce website without stress using WordPress"

This meta-description did not only have the keywords embedded in it but also explain what should be expected from the article or the website.

URL Structure:  When it comes to URL structure, you need to but two things in mind
  • keywords and
  • how easy it can be remembered
For the former, which is keywords, apart from the website name which normally carries a branded URL - other pages or article links must carry at-least one of your major keywords if not all for Search engines to easily find them.

Take, for example, you wrote an article about "the effect of breast feeding on children".

Your keywords will definitely be " breast feeding" and "children"  which will then make your URL structure look more like this;

"www.yourwebsitename.com/breastfeeding-effects-on-children"

Fortunately, Keywords works hand in hand with a memorable URL like the one given above. Your URL structure should be within three to six words.

Navigation: Your website navigation also matters. Search engine crawler thinks like humans and thus take a friendly website seriously. Visitor on your site should be able to move from one page to another and return back without any difficulty.

One navigation function that most people prefer to use is called “breadcrumbs”.

A visitor on a website with breadcrumbs will by not easily wander off and that applies to search engines crawlers too. Your reader should be able to navigate your website with ease.

Readability: Search engines like Google read text using crawlers and because they are now not real people going through styled texts, a more satisfactory approach is to make search crawlers understand the context of your HTML textual content.

below are some recommendations;
  • Make use of h1 tags on homepage
  • H2 and h3 tags should be used typically on your articles;
  • Format texts with a description in italics.
  • make use of bullet points when necessary.
  • make use of the bold, italic attribute when necessary
  • ensure you use indents for quotations
read how you can make your content readable here

Image Optimisation: Optimising pictures on your web page makes search engines like google crawlers capable of reading or finding it. It's very difficult for search engines crawlers to examine an image on a website. When an image that isn't optimised is crawled, search engine sees a big space in between text and will determine that such content was not nicely arranged and therefore would possibly reduce your web page ranking or even see such content as irrelevant.

To resolve this Issue, ensure you make use of; 
  • Title tags: this should be related to your content.
  • Alt tag: this attribute makes search engine crawlers read your image as text. The alt tag should be the same as the content title.
Images also contribute to slowing down your website speed and thus you need to also optimise it by reducing the size.

Mobile Friendliness: Of course we know that most people access the internet using their mobile phone. According to Google - users spend 177 minutes on the internet using their using their mobile phones - For you to take advantage of this, your website needs to be responsive to all screen size, particularly mobile devices.

Also, mobile friendliness is now at the core front of Google search engine result when it comes to Seo. If you are going to design your website from the scratch, ensure you notify the web developer to make the website mobile friendly. If you are using WordPress or blogger search for a template that is mobile friendly and responsive.

404 error page: 404 error pages are is a user-friendly page that appears when readers try to access a page that doesn't exist or has been deleted. For search crawlers, 404 error pages notify them that a particular page is not available on your website.

If you have deleted several posts on your blog or website before, note that these pages might still be indexed by search engines and will still be crawled, without a 404 error page, crawlers will see your website as lacking structure and thus not user-friendly.

The negative result will be taking you off search engines rank pages. To create a 404 error page is easy.

For bloggers, download templates that automatically comes with a well structured 404 error page. Just search for it on Google or you head over to your blogger dashboard
Go to settings
Select search preferences
Under the "error and redirection," you will see "custom page not found"'
Edit it using HTML tag and voila your 404 error page has been created.


For WordPress users, Yoast SEO plugin comes with a 404 error inbuilt feature.

Website Speed: One of the major ranking factors apart from the ones mentioned above is your website speed.

Imagine you searched for something online and then the first website link that pops up from the result spent more than 1 minute to load, how will you feel?
Disappointed right? True

It the same way search engine crawlers feels when they check your website speed and it does take time to load. A slow loading website not only loses SEO benefits but also customers.

A lot of things can affect your website speed.
  • Your website host - use Bluehost, GoDaddy and Hostgator for best performance.
  • Javascript - minify complex javascript
  • Images - optimise images
  • And some HTML codes - minify complex HTML codes.
To test your website speed use Google's page speed or for better result go for Pingdom


Quality content: What ranks more? Quality contents or lengthy content? This has been a debate among bloggers, but the truth remains that quality content beats it.

Creating relevant and quality content is the most important factor when it comes to SEO. It is the bedrock of your website and also the determinant for search engine ranking.

In this post,  I wrote on how quality blog post or contents.

Search engine crawlers dislike plagiarism and spelling errors. That is why when creating a blog post, you must be extra careful. Cross check or proof read your work before publishing as simple wrong spellings can affect your SEO negatively.

Off Page SEO

When it comes to off page SEO, we are basically talking about using social sharing to help boost our SEO.

If you have ever noticed, there are sometimes you search for something on Google and the result is a link from either facebook or twitter or other social media platform that redirects to the main website...

So let us get started.....

When it comes to off page SEO, put the below 3 points in mind
  • Backlink building
  • Social Media
  • Social Bookmarking

Backlink Building: To be fair and square backlink building is the most difficult part of search engine optimisation, yet it is the fastest way to sky-rocket to the front page of search engines. 

A research carried out by Backlinko last year revealed that link building has more impact on SEO than any other factor. In fact, Google named it has their top 3 ranking factor for search engine result page (SERP).

However, when it comes to link building several factors need to be considered;

  • Quality of the link
  • Authority of the page or site that is backlinking you
  • Site relevance
  • "nofollow" and "do-follow": "NoFollow" links are not recognized by search engines but "do-follow" is.
Now that you have these factors in mind, how do we get backlinks? follow these simple tricks
  1. Share your post on forums: share your post on several forums with a link back to the main article. just drop a snippet of your post and redirect readers to finish reading it by clicking the link to the main article. In Nigeria, Nairaland, Naibac, gurulodge. Then there is Quora, Reddit, Facebook groups and many others places you can get backlinks from.
  2. Notify your fellow bloggers in your niche let them know you have written an interesting article, email them with your link.
  3. Ping: Pinging is another way to get backlinks. there are several tools to aid you to ping. For blogger users, Feedburner automatically pings out your link to notify indexing site. Another tool you can use is dropmylink
You can get a concrete detail of backlink building here

Social Media: Of course you don't have to be told that once you have created a nice article, the first place to share it is on social media. There was a time social media wasn't considered as a factor for SEO. But now the amount of shares, likes, retweets and the referral links it sends to your website notifies search engine crawlers that the website is relevant and engaging and thus can boost your search engine ranking in a way you can never imagine.

Ensure to share your articles on Google+, Facebook pages, Facebook groups, Twitter, Linkedin, and Pinterest.

You can also decide to run a promotion for the article you have written using Facebook ads.

Let us move to the last one

Social Bookmarking: Social bookmarking is another off page SEO practice that boosts search engine rankings. If you regularly create relevant, interesting and quality post, people will want to bookmark your website so as to get notified when there is an update from you.

They are online bookmarking site tools where readers can add a website the want update from regularly. Search engine bots usually crawl these tools to see how relevant a website link is. This is possible because of cookies. Through the use of cookies, crawlers are able to monitor readers behavior online and when they notice that several people bookmarked a particular website then they notify search engines to push that link up to the first page.

An example of a bookmarking site and the most popular of them all is StumbleUpon.

Now how do you ensure your website is bookmarked? follow these guidelines...
  • Create relevant and quality content
  • Make accounts on bookmarking site. There are lots of them
  • Email your subscribers to also bookmark your website.

So that's all for Off page and On page SEO.

Conclusion

Honestly, the above practice is the best way to do SEO, but also note that it won't happen overnight. It takes consistency, hard-work, and the above mention guidelines to rank on search engines, avoid Blackhat SEO practice, its end game is deadly.

With this, I bid you goodbye. Till my next post. 

August 12, 2017

Digital Marketing Techniques that are trending this year

Digital Marketing Techniques that are trending this year


We are a few days away from calling the shots for the month of February. However, this case may be it is safe to say that 2017 is still fresh and there is still time for digital marketers to up their game in the ever changing trends of the digital marketing world.


These trends are constantly growing as companies, industries, SMEs are researching new ways to better their competitors in the game which is accompanied by new technologies and tools.

This means that strategies and methods that might have worked last year might not work or will have little effect in the online marketing world.

It is in this light that I carve this post to take a flash back on the digital trend which was predicted by experts will be fundamental in online marketing this year.

Top Digital Marketing Techniques for 2017


Content Marketing

Content is king, and it is utilising its authority in the biggest way. This king has been on the list of digital marketing trends for up to five years now and it is still waxing stronger by the day. However unlike before content is now focused more on strategy and target audience rather than a broad audience. According to T. Lista of Search Engine Watch,
“Content is not created anymore to reach a broad audience, but rather a specific target group, as this may be more useful for brand trying to stand out from its competitors.”
This time story telling will be the main force of every content marketer as a good story keeps the audience engaged.

“Story telling and engaging with your audience will be a key part of content marketing .Good storytelling in business is more than just a case study, blog, or updating social media” - M. Templeman
Backlinko further proves to us that quality and content length still make decisions in Google search engine page ranking. Seems people love long articles after all.


Mobile

The mobile revolution is growing stronger. This trend has been on the list for 3 years now and search engines are now taking it more seriously as the mobile responsive website is taking over search pages now. With the increased use of smartphones in accessing the internet, mobile marketing and mobile apps will grow this year cos last year stats put it that there was more internet traffic from mobile users than desktops. In other words, business owners will have to optimise their website to fit the mobile screen so as to increase engagement.

Blogging


Blogging has also been on the list for a couple of years now and is waxing stronger as a lot of businesses are into content creation now. Owning a mobile optimised blog is now a key to the kingdom according to experts.

T. Luibarets of Think creative posited that 81 percent of U.S. trust information and advice from blogs and the numbers will increase in 2017.

Hubspot’s L. Jones noted that in 2016, 60 percent of marketers focused on blogging and in 2017 there will be an increased focus.

Also, C. Hopkins from LinkedIn pointed out that 69 percent of companies cited that their top two marketing priorities for 2017 is increasing their SEO and rankings and also focusing on blog content creation.

So with these prove, there is no doubt that we will see a lot of new bloggers this year.

Social Media


We have to give it to social media platforms, they have proved very useful for digital marketers for a couple of years now.

Social media has been the top driver of sales and traffic for website and industries. Brands are constantly using social media tools to not only increase their reputation.

With increased usage comes competition and the need to spend money to meet your target audience a trick Facebook and Instagram are currently using very well as they now monetize their ads to help brands reach a large number of their target audience. However, the video is the key in social media advertising.

Current reports by experts from smart insight reveal that Facebook and twitter are currently declining in social media marketing usage while snap chat, Instagram and Pinterest are increasing in usage.

Video


ah! This one should have been placed under content marketing you may say, but sincerely it really should stand on its own to show the important role video plays now in digital marketing.

The use of video is rising and brands are taking advantage.

According to the President of Convince and Convert and author of Hug Your Haters, Jay Baer;
“as more and more brands embrace story telling, they will shift the nature of those story from fiction to non-fiction. The rise of live video, behind the scene content, and true brand journalism will begin to tip the story telling balance from glossy ‘best foot-forward’ to documentary - style realism”
Live video is on the loose and is the new best thing on the net now. Twitter via periscope, Facebook, Instagram and snap chat have all rolled out their live videos. Here is some expert opinion to further convince you that video marketing has come to stay at least for now.
 K. Smith from Brandwatch says

“as social network fight to keep people online, this push into live video streaming makes sense. With the priority that Facebook gives to video and the reduce organic search, we should see experimenting with this new format in 2017”

K. Clay of Two Rivers Marketing convinced us more of the rise of video in the digital marketing world -
 “one third of online activity is spent watching videos, and video ad spend will increase by double digit annually at-least until 2020. Facebook is the media darling of videos, but YouTube still dominates in terms of total hours watched per day.”


SEO and User Experience

google is constantly creating new ways to rank a website on their search engines based on user experience, mobile friendliness, location and contact details and also use of schema.

Early this year they did a test run for mobile indexing for a website to show that they are taking the mobile adoption seriously.

Websites must also be navigation friendly, making it easy for users to move through their inventory. Locality is becoming more important as businesses are striving to a more local clientele base.

Google has begun to penalise a website that uses pop-ups.

Big data/ analytics

Big data as to do with marketing analytics which businesses use in measuring the outcome of their marketing strategies. This includes applications that provide marketing insight, consumer insights and predictive data which brands and business owners use in determining their success.

It can be traditional and digital, structured, unstructured and multi-structured

Big data is now becoming important to business owners who with the data from such analytic tools like Google Analytics, SERP rank, Facebook page insight, and several others, give them opportunities to monitor sales, conversion rates and the success of their campaign strategies.

With big data, business owners are able to monitor customer behaviours and tailor their marketing tactics in line with such behaviours.

Marketing automation

Though marketing can't be automated, marketing automation refers to a set of tools or software used by digital marketers to automate their marketing actions.

This is now an increasing technique used by businesses as a way to increase sales and nurture leads into customers.

As at 2016, Webbiquity revealed that 63 percent of B2B marketers used marketing automation tools to grow faster than their competitors. We are hoping to see that increase this year


These are the major techniques being used by businesses this year.
Email Marketing 2017: Understanding it Rule and Regulation

Email Marketing 2017: Understanding it Rule and Regulation

Currently, in the Digital world, E-mail Marketing is one of the best online marketing methods out there. Thanks to Gary Thuerk of Digital Equipment Corporation (DEC) who opened our eyes to the opportunities of email marketing. Gary did the first email Marketing in 1978 and made a whopping sum of $13 million worth of sales in DEC products by just sending out 400 bulk emails to the potential client.

Email Marketing rules and regulations

 Awesome isn't it?

Marketers around the world now leverage this method of marketing to boost sales. However with the continuous advancement of technology and as the world evolves into a full blown digital one, email marketing has evolved from what it was at the time of Gary Thuerk to something much more advanced. 

Now there are so many tools that ease our email marketing campaign. As there are tools for making email marketing easy, there are rules and regulations that make it a little bit hard. 

In this article, we will be looking at those rules and regulations and how to abide by them.


So let's dive in.

We have several laws from different countries that guide the use of email marketing for public advertising purpose.  In the USA it is known as the CAN-SPAM act, Canadians call it CASL laws and in the United Kingdom, it is known as the Privacy and Electronic Communication Regulations of 2003. All these laws are tackling the same thing which is email spamming.

Now if you are not in this country you might be wondering how these laws affect your email campaigns. Well, this is it.... Most of the email marketing tools which we use such as MailChimp, Drip, Benchmark, Madmimi, Freshmail and many others are probably from either of the countries mentioned above and thus integrate their email regulation laws into the tools which make it difficult for email marketers from other countries to send out email successfully.


So What Are these Laws and How do We Comply?

  •  Ensure you have permission to email the people on your list: Many countries require s that you get permission from the people on your list before sending them emails. This is why many companies use lead generating forms or embed signup forms on their website landing page to get emails from an interesting prospect. Now when it comes to permission we have the Implied permission and the express permission.
  • Implied impression is what many business organisation uses. This covers anybody who you have an existing business relationship with. This could also covers those email list which you have piled up for marketing purpose not using signup or lead generation forms. 
  • Express impression on the other hand is granted when someone specifically gives you a go ahead to send them email by filling your lead generation forms or signup forms on your website. 
  • Using Misleading headline: Email marketing law says that you must not make use of misleading information as a means of trying to trick people into opening your email campaigns. Your headline is the extra information that accompanies your email campaign such as from name, subject line and reply address. 
To comply with this law include your company name to let people know who the email is from make use of a heading that tells people what to expect in the content.
  • Identify your Email as an advertisement: According to the United State email regulation (CAN-SPAM act), you must clearly disclose that your email is an advertisement. Since most of the email marketing tools are from the US you need to adhere to this law. However, this does not necessarily mean that your message headline as to carry the word advertisement on it. something like this "20% off all Yeezy sneakers" gives us an idea of what to expect from the mail.
  •  Include Your Address: Of course, you already know this is necessary as your prospect might not respond to the email directly but will one to come in-person. You must include your organisation current address, post box address or a commercial mail-receiving company.
  • Opt out or Unsubscribe option: when creating an email do not forget to include the unsubscribe option also known as the opt-out. Many countries law regarding email marketing stipulates that email campaigns must include a clear option for receivers to opt out from in the future and this option must be easy to recognise and understand. 
  • Honor customers unsubscribe request: it is st8pulated by US email laws that a request to opt out from receiving emails must be respected and effected within 10 days. It says you can't charge them any fee or send them somewhere else other than sending an email reply or visiting a single page on your website to opt out.

MUST KNOW EMAIL MARKETING TERMS

  • Spam Report Rate: This is the rate at which your email campaign is marked as spam. For example, you send out 1000 emails. If one is marked as spam you get a report. However, report more than 1 should be monitored.
  • Blacklist: this is a list of spammers IP addresses. If your IP has been marked as spam many times, it will be blacklisted.
  • Bounce rate: this refers to undelivered emails. It can come as a result of invalid emails, incorrect email addresses, blocked emails, full mail box, unavailability of the server.
  • Bulk mail: this refers to sending a mail to a lot of email addresses.
  • CAN SPAM: Controlling Assault Of Non-Solicited Pornography and Marketing Acts of 2003. It is the rules and regulation that governs the use of email marketing in the US.
  • Click through rate(CTR): this refers to the number of clicks you got from your email campaign divided by the total number of recipient emails.
  • Conversation rate: this refers to the percentage taking on your email campaign call to action by individuals who received it.
  • Dedicated IP: your unique IP address used in sending email campaigns.
  • Double Opt-in: this is the process by which subscribers have to confirm they're opt in by clicking a confirmation link.
  • False positive: refers to an email that was falsely classified as spam.
  • Honey Pot: a dedicated email address used to identify spammers
  • Html emails: this is emails built with HTML markup language. They are used for designing email campaign templates.
  • IP Warmup: Building the reputation of an IP address by sending large number of responsible emails
  • Open rate: this refers to the amount of opened emails of the total number of emails sent in a campaign.
  • Opt-in /Subscribe: this refers to the permission given by individuals to receive emails by supplying their emails through subscription forms.
  • Opt-out/Unsubscribe: this refers to when an individual request to stop receiving emails from you. This request must be honoured within 10 days.
  • Plain text email: this type of email does not have the well-designed template and consist of text and is easier to read.
  • Shared IP: this is a single address shared by many people for an email campaign. It is considered cheaper.
  • Signature File: this is the brand symbol, normally a text of the person or company sending the emails. It is normally located at the bottom of every email.
  • Spam: this is unsolicited sending of commercial mail to a list. It is considered illegal as the people on your list didn't give you permission to send them mail.
  • Spam cop: this is an email service that monitors spamming by planting their emails to someone who has not given permission to receive such emails.
  • Spam trap: this is a trap set to catch spammers. It is an email address planted as a trap.
  • White-List: this is an approved and certified IP address for sending commercial emails. it is the opposite of Black-list.

August 3, 2017

Video Marketing - Why it Should be Part of Your Marketing Strategy for the Rest of 2017

Video Marketing - Why it Should be Part of Your Marketing Strategy for the Rest of 2017

Video Marketing
If the content is the fire of a successful marketing promotion is the gasoline. In two of my previous post, we look at the benefits of content and how to create the best content strategy that works.

However, the thing is which marketing content sells better?

While content seems to be the king, Video marketing is the prince of the marketing age now. With the change in content marketing landscape, video marketing is one of the types of content material that brings flexibility and value that customers need and here is the proof.

According to Hubspot statistics :
  • Videos will claim more than 80% of all web traffic by 2019.
  • Adding video to email marketing campaigns can boost click-through rates by 200-300%.
  •  increase conversion rates by 80% if videos are embedded in Landing pages.
  • 90% of customers say videos assist them to make purchasing decisions.
  • video views according to YouTube grows by 100% every year.
  • 64% of customers say they buy a product online after watching a video about it.
  • 87% of online marketers now use video as part of their marketing strategy.
  • One-third of all the time people spend online is dedicated to watching videos.
  • More than 35% of all ad spending online are video ads.
  • 59% of company decision makers say rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
Now from the above stats, here is Why You Need To Adopt Video Marketing for next quarter of 2017 and above

  1. Video Marketing boost purchasing decision: Video marketing is one of the very best ways to convert customers. Hubspot claims that 90% of customers buy a product after watching a video about it. This is interesting, a video is highly visual and unlike text content or picture content., people actually feel a product and understand it more when they see it in action rather seeing it as a static image or read about. So if you really want to make that sale, add a video to it.
  2. Increases traffic and conversion rate: Video is now the real deal when it comes to traffic. According to Youtube, Video consumption increase grows by 100% every year. While the focus was on mobile, sincerely same goes for even desktop and laptop computer users. Youtube is now not the only video channel anymore as Instagram and Facebook are now threatening it. Embedding video into your content is a sure way to drive traffic to your website and as well increase engagement with consumers that will turn into a conversion. I almost forgot customers love sharing good videos, there is traffic right there.
  3.   Stamps your brand on customers mind: Branding is an important part of marketing as this is what differentiates your product from others and help you create a mark in the heart of your customers. when it comes to using video as a way to promote your brand, it is awesome. While it is easy to remember a brand from pictures, it is very much easier to keep your brand glue in the heart of your customers with video. Hubspot puts it that 80% of people remember a brand after watching a video of it. This is because of it highly visual and detailed contents.  Video marketing not only promotes a brand but also help customers recall your brand.
  4. The video is the next big deal: How much of static advertisement do you see now are days? Instagram ads are mostly video, definitely, youtube uses video ads and currently like youtube, facebook is adopting youtube type of video ads. With the high rate of video consumption going on, Video ads and content is the next sexy 
  5. Improves SEO Rankings: If you have noticed Youtube videos are now taking over the top pages of google search engines, including Yahoo. Now, this is the deal, 65% of people who watch a brand video end up visiting the site. Now know that the high traffic you get on your website sends a signal to search engine that this site has relevant content that people interacts with and thus boosts your page ranking. Video increases engagement and enhances conversion rate. Tap into this.
  6. Works on all device: Bless technology. The rise of smartphones is currently making Laptops and desktops gradually fade. However, businesses, company, organizations don't need to be afraid that their video content can't play on certain devices. Most people watch videos from youtube and Facebook through their smartphones. already Instagram is strictly a phone thing. The fact that videos can be watched on a mobile phone that is connected to the internet makes video marketing easy. Imagine features like saving a particular video for the re-watching purpose. Well, Facebook and Youtube has that feature. 
  7.  Viral: This is the most awesome part of video content. it is believed that people are very much comfortable sharing video content than any other content material out there. In short, it is estimated that video is shared 1,200% more than text and links combined together. With a good video concept and quality, chances of your video going viral are really high. 
Now that you have seen the awesomeness of Video Marketing and the length it can take your marketing campaign. 

Let me give you some tips on creating that Awesome Video Content.

  • Make Your Title Count: Every content has a title and this is the first thing that draws people into watching your video., so make it really catchy.
  • Create quality content: Place yourself in the position of your audience while creating that video.  is it sending the right message? Is the message valuable? What is the video sending? Videos that perform well according to study are the "how to" videos.
  • Make it Brand Memorable: Let your video keep in line with your branding, Use colors, font, voice and even logo that represents your brand in all your videos. You can have your pogo always hanging at the top of your videos for everyone to see
  • Spread it: Promotion is the key to getting your content out there. Embed your videos on your website and landing pages, share them on social handles and super boosts them with paid ads if necessary.
To keep your brand in the memory of your audience, customers - you must be able to create a well informed, accessible and easy to interact with video content for them.