August 3, 2017

Video Marketing - Why it Should be Part of Your Marketing Strategy for the Rest of 2017

Video Marketing
If the content is the fire of a successful marketing promotion is the gasoline. In two of my previous post, we look at the benefits of content and how to create the best content strategy that works.

However, the thing is which marketing content sells better?

While content seems to be the king, Video marketing is the prince of the marketing age now. With the change in content marketing landscape, video marketing is one of the types of content material that brings flexibility and value that customers need and here is the proof.

According to Hubspot statistics :
  • Videos will claim more than 80% of all web traffic by 2019.
  • Adding video to email marketing campaigns can boost click-through rates by 200-300%.
  •  increase conversion rates by 80% if videos are embedded in Landing pages.
  • 90% of customers say videos assist them to make purchasing decisions.
  • video views according to YouTube grows by 100% every year.
  • 64% of customers say they buy a product online after watching a video about it.
  • 87% of online marketers now use video as part of their marketing strategy.
  • One-third of all the time people spend online is dedicated to watching videos.
  • More than 35% of all ad spending online are video ads.
  • 59% of company decision makers say rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
Now from the above stats, here is Why You Need To Adopt Video Marketing for next quarter of 2017 and above

  1. Video Marketing boost purchasing decision: Video marketing is one of the very best ways to convert customers. Hubspot claims that 90% of customers buy a product after watching a video about it. This is interesting, a video is highly visual and unlike text content or picture content., people actually feel a product and understand it more when they see it in action rather seeing it as a static image or read about. So if you really want to make that sale, add a video to it.
  2. Increases traffic and conversion rate: Video is now the real deal when it comes to traffic. According to Youtube, Video consumption increase grows by 100% every year. While the focus was on mobile, sincerely same goes for even desktop and laptop computer users. Youtube is now not the only video channel anymore as Instagram and Facebook are now threatening it. Embedding video into your content is a sure way to drive traffic to your website and as well increase engagement with consumers that will turn into a conversion. I almost forgot customers love sharing good videos, there is traffic right there.
  3.   Stamps your brand on customers mind: Branding is an important part of marketing as this is what differentiates your product from others and help you create a mark in the heart of your customers. when it comes to using video as a way to promote your brand, it is awesome. While it is easy to remember a brand from pictures, it is very much easier to keep your brand glue in the heart of your customers with video. Hubspot puts it that 80% of people remember a brand after watching a video of it. This is because of it highly visual and detailed contents.  Video marketing not only promotes a brand but also help customers recall your brand.
  4. The video is the next big deal: How much of static advertisement do you see now are days? Instagram ads are mostly video, definitely, youtube uses video ads and currently like youtube, facebook is adopting youtube type of video ads. With the high rate of video consumption going on, Video ads and content is the next sexy 
  5. Improves SEO Rankings: If you have noticed Youtube videos are now taking over the top pages of google search engines, including Yahoo. Now, this is the deal, 65% of people who watch a brand video end up visiting the site. Now know that the high traffic you get on your website sends a signal to search engine that this site has relevant content that people interacts with and thus boosts your page ranking. Video increases engagement and enhances conversion rate. Tap into this.
  6. Works on all device: Bless technology. The rise of smartphones is currently making Laptops and desktops gradually fade. However, businesses, company, organizations don't need to be afraid that their video content can't play on certain devices. Most people watch videos from youtube and Facebook through their smartphones. already Instagram is strictly a phone thing. The fact that videos can be watched on a mobile phone that is connected to the internet makes video marketing easy. Imagine features like saving a particular video for the re-watching purpose. Well, Facebook and Youtube has that feature. 
  7.  Viral: This is the most awesome part of video content. it is believed that people are very much comfortable sharing video content than any other content material out there. In short, it is estimated that video is shared 1,200% more than text and links combined together. With a good video concept and quality, chances of your video going viral are really high. 
Now that you have seen the awesomeness of Video Marketing and the length it can take your marketing campaign. 

Let me give you some tips on creating that Awesome Video Content.

  • Make Your Title Count: Every content has a title and this is the first thing that draws people into watching your video., so make it really catchy.
  • Create quality content: Place yourself in the position of your audience while creating that video.  is it sending the right message? Is the message valuable? What is the video sending? Videos that perform well according to study are the "how to" videos.
  • Make it Brand Memorable: Let your video keep in line with your branding, Use colors, font, voice and even logo that represents your brand in all your videos. You can have your pogo always hanging at the top of your videos for everyone to see
  • Spread it: Promotion is the key to getting your content out there. Embed your videos on your website and landing pages, share them on social handles and super boosts them with paid ads if necessary.
To keep your brand in the memory of your audience, customers - you must be able to create a well informed, accessible and easy to interact with video content for them.


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