5 Tricks to Beat Facebook News Feed Algorithm

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5 tricks to beat facebook news feed algorithm


Wondering why your facebook page content isn't getting enough views?

Want to know how to solve the issue?

Earlier this year, Mark Zuckerberg announced new changes in Facebook's news feed algorithm.

The new algorithm will prioritize content from family and friends than from brands.
In Zuckerberg's words, the new changes is

“a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being”

This is major blow on advertisers, businesses and brands as they will have to work harder and re-strategize on how to get audience attention.

So how can they get back their audience attention? In this article I will be sharing...

5 Tricks to Beat Facebook News Feed Algorithm.




1. Make Use of Videos/Live Video

If you haven't started using videos or Facebook live video, then you should start reconsidering it.

While new algorithm focuses more on family and friends content, Zuckerberg gave us an hint on other ways brands can reach out to their target audience videos.

In his announcement, he said,
“live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”

For brands and businesses to get more engagement with their audience, they need to embrace videos.

READ ALSO : 4 Effective Ways to Use WhatsApp Business For Marketing.


2. Create Unique Content That Sparks Conversation:

Brands that create content that sparks conversation will be having an edge in the news feed..

Comment and reactions are one of the ways brand and businesses can get their content on the front roll of facebook news feed.

Businesses have to shift focus into creating content that arouse discussions with their target audience.

However, click bait should be avoided as Facebook will be clamping down on this. Brands using click bait will find themselves at the back seat of Facebook news feed.


3. Leverage Facebook groups

Facebook groups are interactive in nature. Their core aim is based on audience engagement.

Brand and businesses should start having Facebook groups along side their Facebook page so as to encourage more interaction.
Create quality and valuable content that will engage your audience. This tactics will surely favour them in this new algorithm change.

Read Also 3 ways to Increase Website traffic with Blogging


4. Encourage Employees to share Facebook page Content on Their Timeline.

Facebook is prioritizing content from friends and families.
This people work in your company and they are your greatest asset to by pass the new algorithm change.

Encourage them to share content from your Facebook page to their timeline.
This will boost interaction and get your content seen by more people.




5. Shift to Facebook Ads.

One thing we can't deny in this new changes is the importance of Facebook ads.
With the new algorithm in play, marketers, businesses and brands will have to pay to get their content seen on Facebook.

The good thing is Facebook ads offers the best ROI in the ads game and with its laser targeting you get the worth for your money.

This is the time brands and businesses needs to increase their budget and advertise more if they are going to beat the new algorithm.

Conclusion

Truth is, facebook will continue to change it algorithm to meets the needs of it everyday users. Businesses and brands will always be at the receiving end of it.

The ability to adapt to these changes by finding new ways to reach your audience is the job of a social media marketer.

With the above tips, marketers shouldn't find it difficult in taking advantage of the new news feed algorithm.

Over to you...
What are your take on the new Facebook changes?
Yay or Nay?

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